Thursday, January 29, 2009

Still not on the wagon?

The media has changed so much in such a short amount of time and it affects all industries, especially the journalism industry. There is the traditional media relations method of press releases and pitching, but that is only one aspect now. Nowadays, with social networking, RSS feeds, and blogs - and just so much information floating around in cyberspace, organizations have to compete even more to get noticed. Because of the advances, journalists' method of finding material to cover has changed.

I recently came across an article via one of my twitter friends, @sallyfalkow, that confirmed my thoughts. She posted a recent report from Bulldog/TEK group reporter's survey on her blog.

It went a little something like this:

More of What Journalists Want

The second annual survey of working journalists across all media generated responses from 2,386 journalists, of which approximately 48% were editors or editorial staff and 34% were reporters or writers. The survey tracks the resources journalists use to search, follow and report news and features material.

There‘s been a significant increase in usage of blogs, social media and RSS feeds to stay on top of the news.

* Almost 75% of journalists read one or more blogs to keep up with the subject matter they cover, compared with only about 70% a year ago.
* 29% of journalists regularly read five or more blogs to keep up with their beat, compared with about 26% last year.

Social media use has seen an even bigger jump

* 75% of journalists use social media to research stories, compared with about 67% last year.
* Almost 38% of journalists now say they visit a social media site at least once a week as part of their reporting, compared with only 28% last year.
* More than 53% now say they visit a social media site at least once a month, up from about 44% last year.

Tracking news with RSS Feeds has increased too:

* 19% of journalists report that they receive five or more RSS feeds of news services, blogs, podcasts or videocasts every week, a gain of about three percentage points over last year
* 47% of online journalists track more than five feeds
* 41% of journalists receive at least one regular RSS feed, a gain of over four percentage points.

Digital Assets – a new PR skill

23% of the journalists polled say they seek audio or video material from corporate websites at least once a month—an increase of about three percentage points over the past year.

Among journalists working in national television, some 10.3% seek audio or video material once a week or more and that number jumps to 46.7% seeking such material at least once every three months.

Among journalists working in local radio, some 38.4% seek audio or video from corporate websites at least once a month.

Online News as a Resource

51% of journalists report that they use Google News and 32% use Yahoo! News services to follow the news. That means they are searching news sites for information and you need to have all your digital assets - press releases, video and images - optimized for search.

Technology - blogs, social media, RSS feeds, SEO - they are all here to stay. Still feeling overwhelmed? It's okay, we are here to help. That's what we are here for. Take a look at our website to see how we can help you. Or better yet, email me at nicole.galletta@sojoinc.com with any questions you might have.

Tuesday, January 20, 2009

Technology Transforms All Industries



Today is a historic day in the making. Today we inaugurated our 44th president.

One of the many things that makes Barack Obama different from any other presidents we've had is how he has embraced technology.

Every day, new forms of technology come out to enrich our lives - making our tasks and every day life more comfortable, more communicative, and more productive. New forms of technology have an impact on every industry in the world. Even when you're the president of United States.

One of the new things we saw during the last election, especially from Obama, was the use of social networking sites including Facebook, Myspace, YouTube, Flickr, Digg, Twitter, and Linkedin among others. Obama created a personalized website and blog to encourage direct interaction among the people. He used email blasts and text messaging to send out announcements to his supporters. And he relied on his BlackBerry heavily to manage his campaign and stay abreast on issues happening throughout the world - so much so, that he has already expressed what a challenge it will be to give it up during his presidency.

During his election he expressed his plans of appointing the first-ever national chief technology officer, a move that has potential to bring much-needed innovation to America's governmental sectors.

This is one example of how every sector is touched with technology advances and changes. Companies can either embrace the changes and adapt or get left behind.

Saturday, January 17, 2009

The United States of Logos




The United States of Logos

Posted using ShareThis

Friday, January 9, 2009

On GD USA Website

Our Do You Know Sojo? self-promotional piece can be found on GD USA's website now.


Thursday, January 8, 2009

Ads on Edge

Ads on Edge
View SlideShare presentation or Upload your own. (tags: branding recession)

More information encouraging decision makers to change advertising and marketing spending, not cut it. In challenging economic times, all areas - professional and personal - need to be evaluated and altered, but not necessarily eliminated completely. This slide show presentation from The Economist, while aim solely on print advertising, can be applied to all elements of marketing, not just print.

Monday, January 5, 2009

Arby's Hijacks Atlanta Billboards

Arby's, which is headquartered in our home city of Atlanta, has recently taken over many billboards in the city without having to pay for the expense of actually being on a billboard. How so?

By hijaking the billboards! And for their current campaign, "I'm thinking Arby's" it works pretty well.



Here is a billboard of one of Atlanta's local weather meteorologists, Dagmar Midcap, that was recently taken over by Arby's.