Thursday, June 10, 2010

Starbucks beats all consumer brands on social media



Starbucks’ huge Facebook audience makes it the highest-ranking brand on social media, according to a ratings study done by London-based Famecount, a media measurement service that aggregates popularity across social media channels.

Coca-Cola pulled in second, but Famecount ranks it well behind Starbucks. Whole Foods came in at No. 3, based almost entirely on its 1.7 million followers on Twitter.