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Job Openings at Sojo

Do you dream in digital? Sojo is seeking people who are imaginative, ambitious and passionate about what they do. We are looking for people who are willing to learn and to teach and are curious knowledge seekers and fluent in the technologies that define our world today and are shaping our future. If you're a communicator and creative and you understand how the Web connects us, and if you're a unique talent, a visionary, an experimenter, and you're looking for an environment that lets you shine – then you maybe meant to work with us!

We know that everything we are and everything we achieve is because of the people who work with us.

Here at Sojo we value and reward superior performance; for intelligent people who think and act creatively; and for people who want to have fun, please contact us.

Open Job Positions:

• Account and Client Engagement Director
• Assistant Creative Director
• Copy Writer
• Executive Administrative Associate
• Interns
• Project Manager
• Quality Assurance Specialist
• Social Media Account Manager
• Web Applications & Social Media Developer

Mistakes organizations make using social media networks

Even if your company is firing off tweets every hour and constantly tending to its Facebook page, how do you know if it's working? Before getting your organization to use social media you should first decide how to measure your efforts and what characterizes success. Is it the number of hits on your organization's Web site, is it the number of fans on your facebook – what are the metrics?

Here are a few mistakes organizations make:

Not Every Organizations needs Social Media

Not every organization needs a facebook and twitter. Analyze your individual needs and figure out what you are trying to achieve and the audience you would like to reach. Maybe you should be on LinkedIn instead of facebook and twitter. A government contractor may need to connect with key government allies while a night club may want to attract more clientele.

Don’t leave it up to the intern

You should NOT handover your social media responsibilities to the most inexperienced staff members. Your organizations social media strategy should be implemented by someone who posses strong communication skills, understands your organization’s message and vision and is not shy when dealing with the public. Social media is after all about being social and personal.

The conversation has to be on a two way street

Social media communication like any relationship should be conducted on a two way street. Organizations too often see using social media tools as just another way to push out information. Bombarding people with advertisements or press releases won't earn you many followers, it’s all about engaging your audience in dialogue.

You must follow up after the connection

Your organization should not bring people together then abandon them with no follow up. Use social networks like Facebook to continue the engagement on a regular basis with those who attend your organization’s big conference or event.

Starbucks beats all consumer brands on social media

Starbucks’ huge Facebook audience makes it the highest-ranking brand on social media, according to a ratings study done by London-based Famecount, a media measurement service that aggregates popularity across social media channels.

Coca-Cola pulled in second, but Famecount ranks it well behind Starbucks. Whole Foods came in at No. 3, based almost entirely on its 1.7 million followers on Twitter.

BP Oil Spill and Social Media

As one would expect, BP is taking a severe beating in social media right now, when consumers vent their frustration with the effects of the disaster. On Twitter, thousands of tweets are currently being published mentioning BP in connection with the oil spill. Many of them are also directly addressing BP’s US corporate Twitter account with angry comments, suggestions and questions. More...

Obama Fights Goldman With Social Media - Forbes.comhttp://www.forbes.com/2010/04/22/obama-g...And he's winning. Corporate image managers--especially those at Goldman Sachs--have a lot to learn from the administration's Web savvy.

With social media, businesses toot their own horns

More and more businesses are biting that bullet and getting involved with social media and employing agencies and or individuals to implement their social media strategies. It involves sending out tweets, posting messages on Facebook and constantly carrying a camera to get video on YouTube. more...

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Social Media Making News and Changing the World - Haiti - U. S. Army - The Vatican

Social Media Among Haiti's First Responders

In the aftermath of natural disasters, first responders are partnering with software developers and other tech experts to help in humanitarian efforts.

Guest host Audie Cornish speaks to NPR's social media manager Andy Carvin about hacking events called "Crisis Camps," taking place in Washington, D.C., and other cities Saturday. Listen Now…

Source: NPR

The U. S. Army Launches a Social Media Website

The U.S. Army has launched a new social media website for Army personnel.

A new Facebook-like social media site aimed at the U.S. Army tech community aims to make discussion of sensitive information easier and safer.

Called milBook, the new networking tool offers a centralized location for Army personnel to discuss military topics that were previously done through potentially insecure emails, chats, wikis and blogs.

Since its launch in October 2009, 18,000 users have signed up for MilBook. Like Facebook, MilBook users can choose what information they want to share. MilBlog allows users to share news, photos, ideas and insights in real-time. Want to Know More…

Pope Encourages Priests to Blog, Vatican Hops on Social Media Train

The most digital-savvy Pope in history has called for Catholic clergy everywhere to reach out to the masses via blogging and social media. Pope Benedict XVI released a message to priests explaining the difficulty in communication due to a shift from traditional means to online means of conversation. The Pontiff urged priests to spread the Gospel by not only blogging, but by taking advantage of the many multimedia sharing options available now. Pope Benedict is leading by example by utilizing YouTube in his spread-the-word campaign. Want to Know More…