Steve Jobs's Top 10 Rules For Success

Mark Zuckerberg's Top 10 Rules For Success

Old Spice is at it again!

Five years ago Old Spice introduced the World to this man, Isaiah Mustafa AKA the man your man could smell like. He was charming and the commercial was an instant classic! A few months later, Old Spice introduced Terry Crews, as the manly man. And now, they have come together in Old Spice's newest ad, called "and so it begins"

Old Spice | And So It Begins

Millennials-The Rise of a New Generation and How to Gain their Trust and Revenue

Today, in 2015 Millennials make up half of the workforce and by 2020, they’ll make up 75%. Just given the sheer number of Millennials in the workforce, we’ll see lots of changes. Millennials are self-focused and at the center of their own global communications. It is vital for them to have a positive self-image while finding a sense of belonging when purchasing consumer goods. They desire self-preservation and a personal connection to a product or service. Yes, you are “right” Millennials take more selfies than other generations, labeling them the “selfie” generation seems to miss the mark, especially as it relates to their attitudes around identity and lifestyle. The number one value to this generation is happiness and they approach their futures knowing they have several options in front of them.

Marketers are disconnected when marketing to Millennials. They have misunderstood Millennials, in part, because Millennials aren’t approaching adulthood the same way that previous generations did. Why? Well, the economy for one—the milestones of adulthood (getting a job, buying a home, getting married, having kids) just aren’t as feasible for many Millennials given the ramifications of the recession. But their less-than-rosy financial situation is only part of the equation. Millennials grew up in an expanding world of choice and options for just about everything they ever needed or wanted. Because of this, they view life very differently. They don’t see just one path available to them—they see limitless possibilities to make their life their own.

Furthermore, they experience life differently! In fact everything they do is about well… “the Experience”.  Buying a product or a service is all about how does it make them feel. And as a result, they are misjudged and misunderstood—called narcissists or assumed to be in a state of perpetual stunted adulthood. In reality, it’s because a lot of these aspects of adulthood aren’t as available as they were in the past and, more importantly, because they know they have a lot of alternative options for what adulthood looks like.

The Millennials is a massive generation with a population size of 76.6 million, surpassing even Baby Boomers. NOT understanding them, NOT finding ways to be relevant or engaging to them, NOT adapting to their new expectations— it’s the easiest way for a brand to fail. Brands need to stop waiting for Millennials to “grow up” and fall in line with what past generations have done. A lot of them already have; it just looks different than it did in the past. Brands and marketers need to shift and adapt to this reality, instead of waiting for one that won’t come true.

Many brands feel that connecting with Millennials is extremely difficult. But, in reality, connecting with Millennials is pretty easy. There are three key strategies that brands should keep in mind when engaging Millennials. First, understand and speak to the values that drive them – happiness, passion, diversity, sharing and discovery. Second, understand their realistic lifestyles and experiences and find ways to amplify their reality. And, finally, make sure they feel informed and involved, not just marketed to. By following these three strategies, brands will find more opportunities available to them to gain this generation’s affinity.

Let us hear from you and how we can help you target this generation. info@vivo360inc.com

Resources:

Patrick Spenner, Contributor with Forbes Magazine

You can now give your favorite restaurant 5 stars on Facebook!

Facebook CEO Mark Zuckerberg

Critic reviews will now be a part of Facebook when you search for and visit pages of restaurants on the social network. The publications that are part of the program include New York Magazine, Bon Appétit, the San Francisco Chronicle, Condé Nast Travelerand Eater.

This new program is Facebook’s latest effort to get high-quality content to appear directly on Facebook rather than directing them elsewhere. Facebook has said that this kind of integration provides a better experience for customers, particularly on smartphones.

As part of the feature, Facebook will host short summaries of the publications' reviews, which will appear when people search for restaurant and also on the business pages of some restaurants. People can then click on links and be taken to the full reviews on the publishers' sites.

In addition to putting more content natively on Facebook — its native video player has also been a hit — the company has been pushing hard to embrace small businesses. COO Sheryl Sandberg recently said that there are some 30 million business pages on Facebook, and that they are trying to figure out how to make it easier for those companies to advertise to a highly targeted audience.

Restaurant reviews have been a surprisingly competitive part of the online ecosystem, particularly as companies compete for share in the mobile search market. Yahoo struck a deal with local review website Yelp in March 2014 to bolster its offerings. Google acquired Zagat for $151 million in 2011.

Restaurant reviews are only the most recent small business feature from Facebook. It recently announced that WhatsApp could soon allow businesses to contact customers on the messaging app, providing a new way to boost customers service.

Excepted from Mashable.com 

Thriving in the Now with Arianna Huffington and Eckhart Tolle

At the recent Salesforce conference in San Francisco, Arianna Huffington, co-founder and editor-in-chief of the Pulitzer-Prize winning Huffington Post and Eckhart Tolle, one of the world's leading and most beloved spiritual teachers of our time, sat down to discuss how to truly thrive in the digital age.

 "Don't wait to be successful at some future point, have a successful relationship with the present moment and be fully present in whatever you are doing. That is success." Eckhart Tolle

11 Famous Rabbits Not Suitable for Easter

11 Famous Rabbits Not Suitable for Easter

President Obama Speak Out against Domestic Violence at The Grammys

VIVO360's Best Super Bowl Ads of 2015

Loctite Glue - POSITIVE FEELINGS

Bud Light Super Bowl 2015 Commercial – Real Life PacMan #UpForWhatever

Esurance, 'Say My Name'


Let us know Your Top 3! info@vivo360Inc.com

NO MORE's Official Super Bowl Ad: 60 Second

A new NO MORE public service announcement is running during the Super Bowl this Sunday!



 

WHAT IS #GIVINGTUESDAY?

We have a day for giving thanks. We have two for getting deals. Now, we have #GivingTuesday, a global day dedicated to giving back. On Tuesday, December 2, 2014, charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate generosity and to give.

Oprah Winfrey on Career, Life and Leadership

During a student-led interview at Stanford Graduate School of Business, Oprah Winfrey shares seminal moments of her career journey and the importance of listening to your instincts. Winfrey also offers advice to students on how to find their calling: "Align your personality with your purpose, and no one can touch you."

VIVO360 Picks the Top Viral Ads for October

1. Potty-Mouthed Princesses Drop F-Bombs for Feminism by FCKH8.com

 

2. God Only Knows

 

3. Chanel No. 5: The One That I Want

 

4. The Most Epic Safety Video Ever Made from Air New Zealand

 

5.  Volkswagen - Eyes on the road

 

Lyndsey Scott A Victoria's Secret Model Who Codes In Her Free Time

An Interview by Kyle Russel from Business Insider
As much as we try to fight it, most people have a very stereotypical image come to mind when they think of coders and software entrepreneurs: pale, unshaven, twenty-something males.

Lyndsey Scott is none of those things. Though passionate about acting, she majored in computer science in college and then went on to become a model for brands such as Victoria's Secret, Gucci, and Prada.

Read more:

VIVO360, Inc. encourages everyone to vote November 4, 2014

Take a look at few of wackiest midterm campaign ads across America that we have ever seen 

Virginia: Awkward Silence

The Ad features West Virginia Senate candidate Democrat Natlie Tennant, without a single word spoken in the ad. 

Nevada: Congressional Candidate Challenges Holder to Race Debate  Kamau Bakari, a candidate for Nevada’s 1st Congressional District enlisted the help of an unlikely supporter in a campaign as which challenges U.S. Eric Holder to visit the state for a debate about race. 

Montana: Congressional Hopeful Downs Drone   

 

Montana Congressional hopeful Matt Rosendale made headlines early on after a campaign video showing him downing a drone with a shotgun went viral. 

 Iowa: Joni Ernst for Senate "Squeal" Ad 

Republican Senate candidate Joni Ernst wants Iowa to know exactly where she came from: a pig farm. She is a down-home farm girl at the heart. She will use her unique skill set of castrating hogs in Washington!

Let us know what you think? 

Shawn Achor: The happy secret to better work

Sojo, Inc. is transforming into VIVO360

Sophie Gibson,President, Vivo360, Inc.

Hello my dear clients, friends, family and colleagues.

Sojo, Inc. is transforming into VIVO360.

It’s a new dawn, a new day, a new life and we’re feeling good!

Welcome to Vivo360: A Digitally-Led, Cross-Media Creative Agency, creating exceptional experiences that help our clients strengthen relationships between brands and the people who matter the most to them.

Since our inception almost 13 years ago, we have been about creativity, technology and innovation!  The Sojo, Inc. you have come to know and love has a different name. Vivo360. A name more aligned with the evolution of innovative advertising and the speed at which business and content converge to meet the demands of the new audience. An audience that’s super informed, knowledgeable and demanding! Vivo360 has the capacity to meet this new audience via multiple channels and devices, giving them the opportunity to have exceptional and robust experiences – strengthening the relationships they have with the brands they know and love! www.vivo360inc.com

We invite you to join and follow the conversation online on all our social media.

https://www.facebook.com/vivo360inc

https://twitter.com/vivo360inc

http://www.linkedin.com/company/vivo360-inc-

If you have any questions please email us questions@vivo360inc.com

We cannot deny that there is a new world order driven by super informed and knowledgeable consumers. There is a new day approaching, a day that will revolutionize the way we experience the world. As the leader of Sojo, Inc., along with my amazing team of creative and technology professionals we are once again ahead of the evolutionary curb taking place and have reimagined and reinvented our agency based on today and the future.

Let us help you create new and authentic stories that express the lives you TRULLY want to LIVE! That’s the VIVO360 experience!

Create your future. Today.

Experience the Best,

Sophie

TED Talks: What FACEBOOK And GOOGLE Are Hiding From The

Toby Eccles: Invest in social change