Thursday, April 5, 2012

Socialize TV At Your Finger Tips


In the latest ever changing social media world - the newest trend is the ability to allow viewers to comment on shows in real time. CBS has a site that allows their viewers to answer questions about their favorite programs live - giving them a chance to win prizes in real time. These are some of the biggest game changers that are sweeping the social media market in 2012.
This trend is allowing stations like CBS to literally have intimate relationships with their viewers. Entertainment companies in the past had no opportunity of knowing their viewers names much less forming real bonds with them, now they are able to identify not only the name of the individual but also the type of buyer the person is and which category they fit into.

It isn't surprising then to see new companies being formed with the intention to tap into this new market and the opportunity of striking Gold that it presents.
Mobile applications are the most popular offerings: check-ins, interactive TV guides, universal remotes, platforms for real-time conversations on Facebook, Twitter, chat … everything is being tried to create the ideal companion for TV viewers.
The following are Social TV applications for you to try and to let me know which ones are winners for you. 
Send an email to info@sojoinc.com or fan us on facebook and let us know which ones you like. 


GetGlue is a leading social network for entertainment. Users check-in and share what they are watching, listening to and reading with friends; get fresh recommendations, exclusive stickers, discounts and other rewards from GetGlue partners.




Tunerfish lets you share what you’re watching, discover great stuff to watch, and connect with your friends around the TV shows, movies, and online videos you love. Check-in, become a fan, earn awards, connect to facebook and twitter, and more.

Tuesday, February 7, 2012



                       Sojo,  Inc.'s  Super Bowl   Ads  Countdown


             10. Go Daddy .com

                           
               


                  9.  Audi        
 
                                           
 

     8.  M&M
           
         


      7.  Coca -cola

                             



                  6.   Eternal optimism

                         


                  5.   Best Buy
       
                                                                 


         

                    4. Chevy

                 
                 
             
     
                    3.     history Channel


                                         
 

             2. Chevrolet

               



                1.  Kia


                                                           

Wednesday, December 14, 2011

The ideas, trends and innovations behind the world's most revolutionary marketing strategies in 2011


Once a year the team at Contagious Magazine rounds up the highlights, tell you what's important and why, and push it out to the world, for free.
The Most Contagious in 2011. The team at Contagious Magazine spends their days finding, filtering and reviewing the most innovative exercises in branding, technology, and popular culture, and delivering their collective wisdom to their subscribers.  http://www.mostcontagious.com