Sojo,  Inc.'s  Super Bowl   Ads  Countdown


             10. Go Daddy .com

                           

               


                  9.  Audi        
 

                                           

 

     8.  M&M
           

         


      7.  Coca -cola

                             

                  6.   Eternal optimism

                         


                  5.   Best Buy
       

                                                                 

         

                    4. Chevy

                 

                 
             
     
                    3.     history Channel

                                         

 

             2. Chevrolet

               



                1.  Kia

                                                           

The ideas, trends and innovations behind the world's most revolutionary marketing strategies in 2011

Once a year the team at Contagious Magazine rounds up the highlights, tell you what's important and why, and push it out to the world, for free.

The Most Contagious in 2011. The team at Contagious Magazine spends their days finding, filtering and reviewing the most innovative exercises in branding, technology, and popular culture, and delivering their collective wisdom to their subscribers.  http://www.mostcontagious.com

The social media challenge for consumer packaged goods brands

by Martin Bishop

Director, Brand Strategy, Landor

The brands generally acknowledged as social media stars—Starbucks, Nike, Zappos, and the like—have something most CPG brands don’t: deep and engaging relationships with consumers.

This allows them to take advantage of social media opportunities: creating strong communities, setting up Facebook pages people will “like,” and having content generated by an avid tribe of followers. When a brand reaches a certain level of consumer engagement, it can spend its time nurturing supporters, nudging and channeling their social media activity.

Though every CPG brand might wish to be loved so intensely, few reach the top of the relationship ladder. When you come right down to it, who wants a relationship with a bar of soap? Or as one commenter put it, responding to a blog post on the death of branding: “They buy something to drink because they’re thirsty. Not because they f****ng LOVE Coke!”

Simply mimicking the behavior of brands that have highly engaged audiences doesn’t work; social media applications have to be aligned with the strength of a brand’s consumer relationships. There are too many examples right now of brands assuming that their customers care about them when the reality is that most customers couldn’t care less. Read Martin's full article...