For the next
14 business days, beginning Monday, October 3, 2011, we will provide you with
best practices to help you succeed with social media.
Best Practise
#1 - Mission and Purpose: Know your existing audience and those you’re trying
to reach, then design a mission and purpose for each social network. What works
with facebook may not work with twitter. Remember those fans you have on
facebook may not be your followers on twitter. Create a mission and purpose for
each network. This should be no more than three sentences!
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