Who else is on Facebook? We are! Find us on Facebook.
Friday, February 27, 2009
Social Media Sites: Who is on Them?
Here's a FUN look at who is on some of the more popular social media sites according to Cory O'Brien. This is by no means, scientific evidence.
Who else is on Facebook? We are! Find us on Facebook.
Who else is on Facebook? We are! Find us on Facebook.
Friday, February 13, 2009
The Silver Lining
Innovation is everywhere.
It can come in the simplest forms - and are often born from problems or tough times.
Despite the current automobile industry crisis, take for example Henry Ford. He often wondered, "How can I get the people to the work?" His solution arrived when he changed the form of his question, "How can I get the work to the people?"
From that problem, came a little creativity, and a big innovation: The assembly line.
The assembly line later led way to a total reinvention of the work flow - the mass production, which allowed for more affordable goods (not to mention higher wages for Ford employees). Now that owning a vehicle was more of a reality, this created a higher demand for the product. This innovative work flow that Ford Motor Company instilled would become the example that many other industries would follow.
Simply because Henry Ford reformed his question.
Challenges often breed more creativity.
And sometimes, we can accidentally stumble across a discovery. For example, chocolate chip cookies, Post-It Notes, microwaves, and Penicillin were all discovered accidentally while the person was trying to solve another problem.
Thus, we must always be open to new ideas and new ways of thinking...especially during challenging times. You never know what great innovation or invention could come out of it!
It can come in the simplest forms - and are often born from problems or tough times.
Despite the current automobile industry crisis, take for example Henry Ford. He often wondered, "How can I get the people to the work?" His solution arrived when he changed the form of his question, "How can I get the work to the people?"
From that problem, came a little creativity, and a big innovation: The assembly line.
The assembly line later led way to a total reinvention of the work flow - the mass production, which allowed for more affordable goods (not to mention higher wages for Ford employees). Now that owning a vehicle was more of a reality, this created a higher demand for the product. This innovative work flow that Ford Motor Company instilled would become the example that many other industries would follow.
Simply because Henry Ford reformed his question.
Challenges often breed more creativity.
And sometimes, we can accidentally stumble across a discovery. For example, chocolate chip cookies, Post-It Notes, microwaves, and Penicillin were all discovered accidentally while the person was trying to solve another problem.
Thus, we must always be open to new ideas and new ways of thinking...especially during challenging times. You never know what great innovation or invention could come out of it!
Wednesday, February 11, 2009
What’s New in the World of Sojo
I don’t believe we’ll see another year in our life time like 2009 has started off to be. It’s going to be a year of positives and negatives.
I know for sure though that it will be a year of shake ups and shake outs – leaving only survivors!
We started the year with a new President – who won an election that had never been run before! It was full of life and suspense, made for TV drama– in fact no other election had been watched so closely – GLOBALLY! Not just by Americans but by people World Wide. More importantly to Sojo, it was an election won by creating a strong brand, implementing a well thought-out marketing plan and using the web and it’s Social Networks to WIN! It has created a precedence that I am sure we will see in the future of almost any election big or small.
On another note for 2009 – Industries that have been around for generations are now being threatened – Life has certainly changed on planet earth. The new consumer is not just technologically savvy but globally aware and strategic with their buying power! Hence the car industry and other industries that haven’t changed much in operations and selling propositions in the past 100 years are being forced into the 21st Century – those who make it – Great – those who don’t will give way to the new and innovative!
I love challenges – in fact, Sojo was started during challenging times – who remembers the technology shake out of 2000-2001? Our Sojo team has taken on 2009 with a vengeance and in looking for the best solutions for our clients – we know full well – happy clients translates for us to great company. We are the Toyota of our industry – providing our clients with the BEST services and solutions out there at the BEST price.
What an awesome time we live in – let’s celebrate and take it on 2009!
I know for sure though that it will be a year of shake ups and shake outs – leaving only survivors!
We started the year with a new President – who won an election that had never been run before! It was full of life and suspense, made for TV drama– in fact no other election had been watched so closely – GLOBALLY! Not just by Americans but by people World Wide. More importantly to Sojo, it was an election won by creating a strong brand, implementing a well thought-out marketing plan and using the web and it’s Social Networks to WIN! It has created a precedence that I am sure we will see in the future of almost any election big or small.
On another note for 2009 – Industries that have been around for generations are now being threatened – Life has certainly changed on planet earth. The new consumer is not just technologically savvy but globally aware and strategic with their buying power! Hence the car industry and other industries that haven’t changed much in operations and selling propositions in the past 100 years are being forced into the 21st Century – those who make it – Great – those who don’t will give way to the new and innovative!
I love challenges – in fact, Sojo was started during challenging times – who remembers the technology shake out of 2000-2001? Our Sojo team has taken on 2009 with a vengeance and in looking for the best solutions for our clients – we know full well – happy clients translates for us to great company. We are the Toyota of our industry – providing our clients with the BEST services and solutions out there at the BEST price.
What an awesome time we live in – let’s celebrate and take it on 2009!
Brand New: Logos
Ever see redesigned logos of well-known brands and then find yourself googling them to compare the old with the new? Okay, maybe that's just me.
Anyhow, Brand New is a great design blog that focuses on corporate and brand identity work. And with some hilarious commentary to accompany.
Here are a few side-by-side looks at some of the brands they feature.
Now whether the new design fairs better than the old, well, I'll let you decide.
Anyhow, Brand New is a great design blog that focuses on corporate and brand identity work. And with some hilarious commentary to accompany.
Here are a few side-by-side looks at some of the brands they feature.
Now whether the new design fairs better than the old, well, I'll let you decide.
Thursday, January 29, 2009
Still not on the wagon?
The media has changed so much in such a short amount of time and it affects all industries, especially the journalism industry. There is the traditional media relations method of press releases and pitching, but that is only one aspect now. Nowadays, with social networking, RSS feeds, and blogs - and just so much information floating around in cyberspace, organizations have to compete even more to get noticed. Because of the advances, journalists' method of finding material to cover has changed.
I recently came across an article via one of my twitter friends, @sallyfalkow, that confirmed my thoughts. She posted a recent report from Bulldog/TEK group reporter's survey on her blog.
It went a little something like this:
More of What Journalists Want
The second annual survey of working journalists across all media generated responses from 2,386 journalists, of which approximately 48% were editors or editorial staff and 34% were reporters or writers. The survey tracks the resources journalists use to search, follow and report news and features material.
There‘s been a significant increase in usage of blogs, social media and RSS feeds to stay on top of the news.
* Almost 75% of journalists read one or more blogs to keep up with the subject matter they cover, compared with only about 70% a year ago.
* 29% of journalists regularly read five or more blogs to keep up with their beat, compared with about 26% last year.
Social media use has seen an even bigger jump
* 75% of journalists use social media to research stories, compared with about 67% last year.
* Almost 38% of journalists now say they visit a social media site at least once a week as part of their reporting, compared with only 28% last year.
* More than 53% now say they visit a social media site at least once a month, up from about 44% last year.
Tracking news with RSS Feeds has increased too:
* 19% of journalists report that they receive five or more RSS feeds of news services, blogs, podcasts or videocasts every week, a gain of about three percentage points over last year
* 47% of online journalists track more than five feeds
* 41% of journalists receive at least one regular RSS feed, a gain of over four percentage points.
Digital Assets – a new PR skill
23% of the journalists polled say they seek audio or video material from corporate websites at least once a month—an increase of about three percentage points over the past year.
Among journalists working in national television, some 10.3% seek audio or video material once a week or more and that number jumps to 46.7% seeking such material at least once every three months.
Among journalists working in local radio, some 38.4% seek audio or video from corporate websites at least once a month.
Online News as a Resource
51% of journalists report that they use Google News and 32% use Yahoo! News services to follow the news. That means they are searching news sites for information and you need to have all your digital assets - press releases, video and images - optimized for search.
Technology - blogs, social media, RSS feeds, SEO - they are all here to stay. Still feeling overwhelmed? It's okay, we are here to help. That's what we are here for. Take a look at our website to see how we can help you. Or better yet, email me at nicole.galletta@sojoinc.com with any questions you might have.
I recently came across an article via one of my twitter friends, @sallyfalkow, that confirmed my thoughts. She posted a recent report from Bulldog/TEK group reporter's survey on her blog.
It went a little something like this:
More of What Journalists Want
The second annual survey of working journalists across all media generated responses from 2,386 journalists, of which approximately 48% were editors or editorial staff and 34% were reporters or writers. The survey tracks the resources journalists use to search, follow and report news and features material.
There‘s been a significant increase in usage of blogs, social media and RSS feeds to stay on top of the news.
* Almost 75% of journalists read one or more blogs to keep up with the subject matter they cover, compared with only about 70% a year ago.
* 29% of journalists regularly read five or more blogs to keep up with their beat, compared with about 26% last year.
Social media use has seen an even bigger jump
* 75% of journalists use social media to research stories, compared with about 67% last year.
* Almost 38% of journalists now say they visit a social media site at least once a week as part of their reporting, compared with only 28% last year.
* More than 53% now say they visit a social media site at least once a month, up from about 44% last year.
Tracking news with RSS Feeds has increased too:
* 19% of journalists report that they receive five or more RSS feeds of news services, blogs, podcasts or videocasts every week, a gain of about three percentage points over last year
* 47% of online journalists track more than five feeds
* 41% of journalists receive at least one regular RSS feed, a gain of over four percentage points.
Digital Assets – a new PR skill
23% of the journalists polled say they seek audio or video material from corporate websites at least once a month—an increase of about three percentage points over the past year.
Among journalists working in national television, some 10.3% seek audio or video material once a week or more and that number jumps to 46.7% seeking such material at least once every three months.
Among journalists working in local radio, some 38.4% seek audio or video from corporate websites at least once a month.
Online News as a Resource
51% of journalists report that they use Google News and 32% use Yahoo! News services to follow the news. That means they are searching news sites for information and you need to have all your digital assets - press releases, video and images - optimized for search.
Technology - blogs, social media, RSS feeds, SEO - they are all here to stay. Still feeling overwhelmed? It's okay, we are here to help. That's what we are here for. Take a look at our website to see how we can help you. Or better yet, email me at nicole.galletta@sojoinc.com with any questions you might have.
Tuesday, January 20, 2009
Technology Transforms All Industries
Today is a historic day in the making. Today we inaugurated our 44th president.
One of the many things that makes Barack Obama different from any other presidents we've had is how he has embraced technology.
Every day, new forms of technology come out to enrich our lives - making our tasks and every day life more comfortable, more communicative, and more productive. New forms of technology have an impact on every industry in the world. Even when you're the president of United States.
One of the new things we saw during the last election, especially from Obama, was the use of social networking sites including Facebook, Myspace, YouTube, Flickr, Digg, Twitter, and Linkedin among others. Obama created a personalized website and blog to encourage direct interaction among the people. He used email blasts and text messaging to send out announcements to his supporters. And he relied on his BlackBerry heavily to manage his campaign and stay abreast on issues happening throughout the world - so much so, that he has already expressed what a challenge it will be to give it up during his presidency.
During his election he expressed his plans of appointing the first-ever national chief technology officer, a move that has potential to bring much-needed innovation to America's governmental sectors.
This is one example of how every sector is touched with technology advances and changes. Companies can either embrace the changes and adapt or get left behind.
Saturday, January 17, 2009
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