It always helps to approach your legal department with a written document that outlines a social media plan that will already have accounted for any concerns they might have as to the risk of being active in the social media space.
Even slow industries are getting their feet wet in the social media space.Subtle remind your legal department that being slow to adopt gives your competitors the edge – but DO NOT forget that once you turn on the social media facet you can’t just turn off the tap!
Work with your legal department to come up with a plan for dealing with the risks that might come to pass. Don’t just avoid social media – having a plan always works.
Help your legal team understand that using social mediacan help protect your company in many ways, from the risk of your brand eroding in the public’s eyes as well as being misunderstood.
I don’t believe we’ll see another year in our life time like 2009 has started off to be. It’s going to be a year of positives and negatives.
I know for sure though that it will be a year of shake ups and shake outs – leaving only survivors!
We started the year with a new President – who won an election that had never been run before! It was full of life and suspense, made for TV drama– in fact no other election had been watched so closely – GLOBALLY! Not just by Americans but by people World Wide. More importantly to Sojo, it was an election won by creating a strong brand, implementing a well thought-out marketing plan and using the web and it’s Social Networks to WIN! It has created a precedence that I am sure we will see in the future of almost any election big or small.
On another note for 2009 – Industries that have been around for generations are now being threatened – Life has certainly changed on planet earth. The new consumer is not just technologically savvy but globally aware and strategic with their buying power! Hence the car industry and other industries that haven’t changed much in operations and selling propositions in the past 100 years are being forced into the 21st Century – those who make it – Great – those who don’t will give way to the new and innovative!
I love challenges – in fact, Sojo was started during challenging times – who remembers the technology shake out of 2000-2001? Our Sojo team has taken on 2009 with a vengeance and in looking for the best solutions for our clients – we know full well – happy clients translates for us to great company. We are the Toyota of our industry – providing our clients with the BEST services and solutions out there at the BEST price.
What an awesome time we live in – let’s celebrate and take it on 2009!
The media has changed so much in such a short amount of time and it affects all industries, especially the journalism industry. There is the traditional media relations method of press releases and pitching, but that is only one aspect now. Nowadays, with social networking, RSS feeds, and blogs - and just so much information floating around in cyberspace, organizations have to compete even more to get noticed. Because of the advances, journalists' method of finding material to cover has changed.
I recently came across an article via one of my twitter friends, @sallyfalkow, that confirmed my thoughts. She posted a recent report from Bulldog/TEK group reporter's survey on her blog.
It went a little something like this:
More of What Journalists Want
The second annual survey of working journalists across all media generated responses from 2,386 journalists, of which approximately 48% were editors or editorial staff and 34% were reporters or writers. The survey tracks the resources journalists use to search, follow and report news and features material.
There‘s been a significant increase in usage of blogs, social media and RSS feeds to stay on top of the news.
* Almost 75% of journalists read one or more blogs to keep up with the subject matter they cover, compared with only about 70% a year ago. * 29% of journalists regularly read five or more blogs to keep up with their beat, compared with about 26% last year.
Social media use has seen an even bigger jump
* 75% of journalists use social media to research stories, compared with about 67% last year. * Almost 38% of journalists now say they visit a social media site at least once a week as part of their reporting, compared with only 28% last year. * More than 53% now say they visit a social media site at least once a month, up from about 44% last year.
Tracking news with RSS Feeds has increased too:
* 19% of journalists report that they receive five or more RSS feeds of news services, blogs, podcasts or videocasts every week, a gain of about three percentage points over last year * 47% of online journalists track more than five feeds * 41% of journalists receive at least one regular RSS feed, a gain of over four percentage points.
Digital Assets – a new PR skill
23% of the journalists polled say they seek audio or video material from corporate websites at least once a month—an increase of about three percentage points over the past year.
Among journalists working in national television, some 10.3% seek audio or video material once a week or more and that number jumps to 46.7% seeking such material at least once every three months.
Among journalists working in local radio, some 38.4% seek audio or video from corporate websites at least once a month.
Online News as a Resource
51% of journalists report that they use Google News and 32% use Yahoo! News services to follow the news. That means they are searching news sites for information and you need to have all your digital assets - press releases, video and images - optimized for search.
Technology - blogs, social media, RSS feeds, SEO - they are all here to stay. Still feeling overwhelmed? It's okay, we are here to help. That's what we are here for. Take a look at our website to see how we can help you. Or better yet, email me at nicole.galletta@sojoinc.com with any questions you might have.
This has truly been an amazing month watching the election wind down. History was made!
Even more amazing to me is Obama's campaign - aside from his policies, plans, and views, there's his marketing. As someone that works in the marketing industry, I was able to see both sides to Obama - the presidental and the marketing. He was everywhere and purposely made sure of that - MySpace, Facebook, Twitter, etc.
Even his website links to a number of social networks - Facebook, Myspace, YouTube, Flickr, Digg, Twitter, Linkedin - to name a few. His website is crisp, clean, and user-friendly and his messages, plans, and stances on issues are clear on the website. He has a section of downloadables, his website is personalized for you, and there was even a website created solely for the purpose of addressing smears.
I followed him on Twitter and got up-to-the-minute updates. Someone from his camp even updated his Twitter the moment the news was announced that he would become the president-elect. I know, I checked. :)
On top of that, Obama even purchased ad space (the first presidential candidate to ever do so) in video games such as XBox 360's "Madden 09" or "Guitar Hero."
Countless artists have rendered their creations in support such as the famous "Hope" poster.
Musicians have written and infused his speeches into their music.
And Obama's presence on YouTube is unmeasurable.
The amount of content that Obama supporters have created is simply astounding! It's no wonder Ad Age named Obama 2008's Marketer of the Year! Obama truly embraced the social networks and the viral marketing world and made it work for him instead of against him. No doubt, he set the pace and the path for the presidential candidates after him.
Social networking is getting more and more amazing. I previously wrote a blog about the uses of Twitter. I, myself, am becoming an avid twitterer. I am simply amazed at how useful and entertaining a simple tweet can be. Just last night I "tweeted" about how The Locator, a show I just happen to stumble upon, is one of the greatest shows on television right now. And this is coming from someone who does not watch a lot of tv! Anyways, I tweeted about my enthusiasm for the show and the next morning I got an email announcing that WEtv, the network the show is showed on, is now following me. When I went to their twitter page, I found this:
Even more interesting is how, we as a society, can just make up words. Since the birth of Twitter, words like "twitterer" and "tweeted" are become more and more well known.
Here is a fun video I found that may provide you some twitterism.
Like it or not, social networking has a big influence on the marketing industry now, and it's here to stay. Follow Sojo, Inc. on Twitter @sojoinc or myself @holdentrue.
Twitter, one of the newest social networking sites, has steadily been gaining momentum.According to TwitDir, a Tweeter directory, an estimated 2.1 million people or organizations are using Twitter today. This micro-blogging service allows users to send text-based “tweets” (updates) ranging up to 140 characters long. Users can update their Twitter and receive updates from the Twitterers they follow via the Twitter website, instant messaging, SMS, RSS, email or through an application such as Facebook.
What does this mean to you? Well, Twitter can be used as a marketing tool since, essentially, it’s a blog. And blogs help a brand to enhance their online presence. Some in the marketing industry have even compared it to an online water cooler – a place where people can bounce around ideas, talk about current events, or ask for advice.
In fact, many well-known organizations are jumping on the Twitter bandwagon, such as Whole Foods, which uses the tool to inform followers of any specials they can currently find at the store. Dell employees aim to give a human touch to the company as they tweet about their life at Dell. According to Wired News, NASA even used Twitter to break the news of what appeared to be the discovery of water ice on Mars by the Phoenix Mars Lander. CNN uses it to report sport highlights or to report breaking news. Even Barack Obama and Paula Deen, Food Network’s Queen, use Twitter to update their followers on the day-to-day events they have planned.
Twitter blogging can be both informational and entertaining, and because it’s limited to 140 characters, the tweets are short and sweet. It’s less commitment than a blog (although blogs are recommended) and very simple to maintain. The user provides all the content, however, other Twitterers (in your Twitter network) are able to comment on whatever you post, but for the most part Twitter blogging is relatively controlled, therefore providing a positive voice for your organization.
Take a break, grab a cup of tea and lounge around. Here you can read up on social media trends, web favorites, industry news, and so much more!
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