Showing posts with label viral marketing. Show all posts
Showing posts with label viral marketing. Show all posts
Wednesday, March 30, 2011
Friday, March 20, 2009
The History of the Internet
Microsoft released version 8 of Internet Explorer and a funny video on the history of the Internet.
Monday, November 10, 2008
Obama + marketing = winner
This has truly been an amazing month watching the election wind down. History was made!
Even more amazing to me is Obama's campaign - aside from his policies, plans, and views, there's his marketing. As someone that works in the marketing industry, I was able to see both sides to Obama - the presidental and the marketing. He was everywhere and purposely made sure of that - MySpace, Facebook, Twitter, etc.
Even his website links to a number of social networks - Facebook, Myspace, YouTube, Flickr, Digg, Twitter, Linkedin - to name a few. His website is crisp, clean, and user-friendly and his messages, plans, and stances on issues are clear on the website. He has a section of downloadables, his website is personalized for you, and there was even a website created solely for the purpose of addressing smears.
I followed him on Twitter and got up-to-the-minute updates. Someone from his camp even updated his Twitter the moment the news was announced that he would become the president-elect. I know, I checked. :)
On top of that, Obama even purchased ad space (the first presidential candidate to ever do so) in video games such as XBox 360's "Madden 09" or "Guitar Hero."
Countless artists have rendered their creations in support such as the famous "Hope" poster.
Musicians have written and infused his speeches into their music.
And Obama's presence on YouTube is unmeasurable.
The amount of content that Obama supporters have created is simply astounding! It's no wonder Ad Age named Obama 2008's Marketer of the Year! Obama truly embraced the social networks and the viral marketing world and made it work for him instead of against him. No doubt, he set the pace and the path for the presidential candidates after him.
Even more amazing to me is Obama's campaign - aside from his policies, plans, and views, there's his marketing. As someone that works in the marketing industry, I was able to see both sides to Obama - the presidental and the marketing. He was everywhere and purposely made sure of that - MySpace, Facebook, Twitter, etc.
Even his website links to a number of social networks - Facebook, Myspace, YouTube, Flickr, Digg, Twitter, Linkedin - to name a few. His website is crisp, clean, and user-friendly and his messages, plans, and stances on issues are clear on the website. He has a section of downloadables, his website is personalized for you, and there was even a website created solely for the purpose of addressing smears.
I followed him on Twitter and got up-to-the-minute updates. Someone from his camp even updated his Twitter the moment the news was announced that he would become the president-elect. I know, I checked. :)
On top of that, Obama even purchased ad space (the first presidential candidate to ever do so) in video games such as XBox 360's "Madden 09" or "Guitar Hero."
Countless artists have rendered their creations in support such as the famous "Hope" poster.
Musicians have written and infused his speeches into their music.
And Obama's presence on YouTube is unmeasurable.
The amount of content that Obama supporters have created is simply astounding! It's no wonder Ad Age named Obama 2008's Marketer of the Year! Obama truly embraced the social networks and the viral marketing world and made it work for him instead of against him. No doubt, he set the pace and the path for the presidential candidates after him.
Thursday, October 16, 2008
Dramatic Cuts in your marketing budget call for creative ways to keep your brand in the minds of your consumers and partners. – Incorporate Social Networking Sites into your marketing TODAY!
I am always amazed at marketers cutting their budgets in times of economic doubt. I am a true entrepreneur at heart and am intrigued by the ideas that come out of us during hard times and history has shown us that the brands that continue their marketing are the ones that survive. Social networking sites today is a God sent tool for brands. There is no better or more cost effective way to interact with your customers than through a social networking site. After all they play a vital role in the brand-building process and there are so many to choose from; like MySpace, Facebook, or LinkedIn.
Somewhat like dating – you should look before you leap, before getting involved with a social networking site. Please do your homework and get to understand the type of people your brand will be spending time with. Listen to what they are talking about, what are their interests and determine if your brand brings any value or is relevant to them.
Be smart about choosing who to hang out with. Just as we tell our kids that their friends say a lot about who they are. Figure out your brands objective before becoming friends with others in an environment that may not do justice for your brand. I was intrigued by the Mazda Design Challenge and how Mazda launched their branding initiatives of its 2018 MAZDA3 on Facebook. Mazda asked Facebook members to post concepts for the 2018 Mazda3 and Mallory McMorrow was named the winner of the Mazda Design Challenge. Mazda launched this branding initiative after they realized that their target audience was hanging out on Facebook. Facebook members submitted hundreds of designs and voted on the design features they’d be interested in. Mazda was able to interact one on one with existing and potential customers, getting immediate feedback and insight into what their customers expect of them and want from them. Mazda obviously put a lot of thought into this initiative and didn’t just reproduce an existing ad or video for Facebook. The brand strategy was true to Mazda’s business objective and they developed a new way to reach and interact with new and existing customers.
I am always amazed at marketers cutting their budgets in times of economic doubt. I am a true entrepreneur at heart and am intrigued by the ideas that come out of us during hard times and history has shown us that the brands that continue their marketing are the ones that survive. Social networking sites today is a God sent tool for brands. There is no better or more cost effective way to interact with your customers than through a social networking site. After all they play a vital role in the brand-building process and there are so many to choose from; like MySpace, Facebook, or LinkedIn.
Somewhat like dating – you should look before you leap, before getting involved with a social networking site. Please do your homework and get to understand the type of people your brand will be spending time with. Listen to what they are talking about, what are their interests and determine if your brand brings any value or is relevant to them.
Be smart about choosing who to hang out with. Just as we tell our kids that their friends say a lot about who they are. Figure out your brands objective before becoming friends with others in an environment that may not do justice for your brand. I was intrigued by the Mazda Design Challenge and how Mazda launched their branding initiatives of its 2018 MAZDA3 on Facebook. Mazda asked Facebook members to post concepts for the 2018 Mazda3 and Mallory McMorrow was named the winner of the Mazda Design Challenge. Mazda launched this branding initiative after they realized that their target audience was hanging out on Facebook. Facebook members submitted hundreds of designs and voted on the design features they’d be interested in. Mazda was able to interact one on one with existing and potential customers, getting immediate feedback and insight into what their customers expect of them and want from them. Mazda obviously put a lot of thought into this initiative and didn’t just reproduce an existing ad or video for Facebook. The brand strategy was true to Mazda’s business objective and they developed a new way to reach and interact with new and existing customers.
Tuesday, September 23, 2008
Chucky
I know, if you haven't seen this before, you are like, "what?" I came across this last week and was wondering the same thing. Why are there Chucky Dolls at a Jessica Simpson sound check? That is the most random thing! Then, I realize it must have been some sort of promo.
Yep!
Actors dressed at Chucky Dolls roamed the streets of New York to promote the upcoming release of Child's Play 20th Anniversary DVD. Now that is certainly a great promotion. Not only do these real live dolls permeate your brain, but they can dance too!
Watch in the video above as one does the robot and one does the rodeo dance moves! Ha ha.
Photo Courtesy of The Atlanta-Journal Constitution
Thursday, September 18, 2008
Stride Gum's Viral Marketing
While looking for another video on YouTube I came across this amazing video of some unknown guy dancing around the world. It peaked my interest. Who is this guy and why is he dancing (horribly) around the globe?
Well, apparently the guy's name is Matt. Matt was a tired of his job so he quit it and decided to travel instead. His signature dance got caught on film while he was on his trip and next thing you know friends were passing it around the internet. Eventually it got into the hands of Stride Gum, which is not entirely impossible in this digital age. Stride liked it so much they decided to send him on a 6 month trip through 39 countries on all 7 continents...to do his dance, of course. Matt enjoyed the 6 month trip so much he decided to ask Stride to send him on another one, only this time...he would invite all the people that wrote him emails to come out and dance with him. Stride happily obliged.
Why did Stride spend the money to send Matt on this trip and make a website about it? Well, we're talking about it now...
Stride's Gum. Check out Matt's Place.
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