Brand New: Logos

Ever see redesigned logos of well-known brands and then find yourself googling them to compare the old with the new? Okay, maybe that's just me.

Anyhow, Brand New is a great design blog that focuses on corporate and brand identity work. And with some hilarious commentary to accompany.

Here are a few side-by-side looks at some of the brands they feature.






Now whether the new design fairs better than the old, well, I'll let you decide.

The United States of Logos

The United States of Logos

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Ads on Edge

Ads on Edge

View SlideShare presentation or Upload your own. (tags: branding recession)

More information encouraging decision makers to change advertising and marketing spending, not cut it. In challenging economic times, all areas - professional and personal - need to be evaluated and altered, but not necessarily eliminated completely. This slide show presentation from The Economist, while aim solely on print advertising, can be applied to all elements of marketing, not just print.

Arby's Hijacks Atlanta Billboards

Arby's, which is headquartered in our home city of Atlanta, has recently taken over many billboards in the city without having to pay for the expense of actually being on a billboard. How so?

By hijaking the billboards! And for their current campaign, "I'm thinking Arby's" it works pretty well.



Here is a billboard of one of Atlanta's local weather meteorologists, Dagmar Midcap, that was recently taken over by Arby's.

Stride Gum's Viral Marketing

While looking for another video on YouTube I came across this amazing video of some unknown guy dancing around the world. It peaked my interest. Who is this guy and why is he dancing (horribly) around the globe?



Well, apparently the guy's name is Matt. Matt was a tired of his job so he quit it and decided to travel instead. His signature dance got caught on film while he was on his trip and next thing you know friends were passing it around the internet. Eventually it got into the hands of Stride Gum, which is not entirely impossible in this digital age. Stride liked it so much they decided to send him on a 6 month trip through 39 countries on all 7 continents...to do his dance, of course. Matt enjoyed the 6 month trip so much he decided to ask Stride to send him on another one, only this time...he would invite all the people that wrote him emails to come out and dance with him. Stride happily obliged.

Why did Stride spend the money to send Matt on this trip and make a website about it? Well, we're talking about it now...

Stride's Gum. Check out Matt's Place.