Arby's, which is headquartered in our home city of Atlanta, has recently taken over many billboards in the city without having to pay for the expense of actually being on a billboard. How so?
By hijaking the billboards! And for their current campaign, "I'm thinking Arby's" it works pretty well.
Here is a billboard of one of Atlanta's local weather meteorologists, Dagmar Midcap, that was recently taken over by Arby's.
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