It always helps to approach your legal department with a written document that outlines a social media plan that will already have accounted for any concerns they might have as to the risk of being active in the social media space.
Even slow industries are getting their feet wet in the social media space.Subtle remind your legal department that being slow to adopt gives your competitors the edge – but DO NOT forget that once you turn on the social media facet you can’t just turn off the tap!
Work with your legal department to come up with a plan for dealing with the risks that might come to pass. Don’t just avoid social media – having a plan always works.
Help your legal team understand that using social mediacan help protect your company in many ways, from the risk of your brand eroding in the public’s eyes as well as being misunderstood.
Recently one of our clients ventured into social networking waters and we couldn't be more happier! Now they are unlocking even more opportunities to further connect with their audience. Not to mention, we had a ton of fun creating these sites for them!
This has truly been an amazing month watching the election wind down. History was made!
Even more amazing to me is Obama's campaign - aside from his policies, plans, and views, there's his marketing. As someone that works in the marketing industry, I was able to see both sides to Obama - the presidental and the marketing. He was everywhere and purposely made sure of that - MySpace, Facebook, Twitter, etc.
Even his website links to a number of social networks - Facebook, Myspace, YouTube, Flickr, Digg, Twitter, Linkedin - to name a few. His website is crisp, clean, and user-friendly and his messages, plans, and stances on issues are clear on the website. He has a section of downloadables, his website is personalized for you, and there was even a website created solely for the purpose of addressing smears.
I followed him on Twitter and got up-to-the-minute updates. Someone from his camp even updated his Twitter the moment the news was announced that he would become the president-elect. I know, I checked. :)
On top of that, Obama even purchased ad space (the first presidential candidate to ever do so) in video games such as XBox 360's "Madden 09" or "Guitar Hero."
Countless artists have rendered their creations in support such as the famous "Hope" poster.
Musicians have written and infused his speeches into their music.
And Obama's presence on YouTube is unmeasurable.
The amount of content that Obama supporters have created is simply astounding! It's no wonder Ad Age named Obama 2008's Marketer of the Year! Obama truly embraced the social networks and the viral marketing world and made it work for him instead of against him. No doubt, he set the pace and the path for the presidential candidates after him.
Social networking is getting more and more amazing. I previously wrote a blog about the uses of Twitter. I, myself, am becoming an avid twitterer. I am simply amazed at how useful and entertaining a simple tweet can be. Just last night I "tweeted" about how The Locator, a show I just happen to stumble upon, is one of the greatest shows on television right now. And this is coming from someone who does not watch a lot of tv! Anyways, I tweeted about my enthusiasm for the show and the next morning I got an email announcing that WEtv, the network the show is showed on, is now following me. When I went to their twitter page, I found this:
Even more interesting is how, we as a society, can just make up words. Since the birth of Twitter, words like "twitterer" and "tweeted" are become more and more well known.
Here is a fun video I found that may provide you some twitterism.
Like it or not, social networking has a big influence on the marketing industry now, and it's here to stay. Follow Sojo, Inc. on Twitter @sojoinc or myself @holdentrue.
Twitter, one of the newest social networking sites, has steadily been gaining momentum.According to TwitDir, a Tweeter directory, an estimated 2.1 million people or organizations are using Twitter today. This micro-blogging service allows users to send text-based “tweets” (updates) ranging up to 140 characters long. Users can update their Twitter and receive updates from the Twitterers they follow via the Twitter website, instant messaging, SMS, RSS, email or through an application such as Facebook.
What does this mean to you? Well, Twitter can be used as a marketing tool since, essentially, it’s a blog. And blogs help a brand to enhance their online presence. Some in the marketing industry have even compared it to an online water cooler – a place where people can bounce around ideas, talk about current events, or ask for advice.
In fact, many well-known organizations are jumping on the Twitter bandwagon, such as Whole Foods, which uses the tool to inform followers of any specials they can currently find at the store. Dell employees aim to give a human touch to the company as they tweet about their life at Dell. According to Wired News, NASA even used Twitter to break the news of what appeared to be the discovery of water ice on Mars by the Phoenix Mars Lander. CNN uses it to report sport highlights or to report breaking news. Even Barack Obama and Paula Deen, Food Network’s Queen, use Twitter to update their followers on the day-to-day events they have planned.
Twitter blogging can be both informational and entertaining, and because it’s limited to 140 characters, the tweets are short and sweet. It’s less commitment than a blog (although blogs are recommended) and very simple to maintain. The user provides all the content, however, other Twitterers (in your Twitter network) are able to comment on whatever you post, but for the most part Twitter blogging is relatively controlled, therefore providing a positive voice for your organization.
Take a break, grab a cup of tea and lounge around. Here you can read up on social media trends, web favorites, industry news, and so much more!
About VIVO360, Inc.
Our team employs a seamless methodology. From
strategy to development and production, we keep fully
integrated at the forefront for every project. Constant
communication is essential to our process and results in
solutions that increase the market share for our clients.
Posts
