Social Media Sites: Who is on Them?

Here's a FUN look at who is on some of the more popular social media sites according to Cory O'Brien. This is by no means, scientific evidence.






Who else is on Facebook? We are! Find us on Facebook.

The Silver Lining

Innovation is everywhere.

It can come in the simplest forms - and are often born from problems or tough times.

Despite the current automobile industry crisis, take for example Henry Ford. He often wondered, "How can I get the people to the work?" His solution arrived when he changed the form of his question, "How can I get the work to the people?"

From that problem, came a little creativity, and a big innovation: The assembly line.

The assembly line later led way to a total reinvention of the work flow - the mass production, which allowed for more affordable goods (not to mention higher wages for Ford employees). Now that owning a vehicle was more of a reality, this created a higher demand for the product. This innovative work flow that Ford Motor Company instilled would become the example that many other industries would follow.

Simply because Henry Ford reformed his question.

Challenges often breed more creativity.

And sometimes, we can accidentally stumble across a discovery. For example, chocolate chip cookies, Post-It Notes, microwaves, and Penicillin were all discovered accidentally while the person was trying to solve another problem.

Thus, we must always be open to new ideas and new ways of thinking...especially during challenging times. You never know what great innovation or invention could come out of it!

What’s New in the World of Sojo

I don’t believe we’ll see another year in our life time like 2009 has started off to be. It’s going to be a year of positives and negatives.

I know for sure though that it will be a year of shake ups and shake outs – leaving only survivors!

We started the year with a new President – who won an election that had never been run before! It was full of life and suspense, made for TV drama– in fact no other election had been watched so closely – GLOBALLY! Not just by Americans but by people World Wide. More importantly to Sojo, it was an election won by creating a strong brand, implementing a well thought-out marketing plan and using the web and it’s Social Networks to WIN! It has created a precedence that I am sure we will see in the future of almost any election big or small.

On another note for 2009 – Industries that have been around for generations are now being threatened – Life has certainly changed on planet earth. The new consumer is not just technologically savvy but globally aware and strategic with their buying power! Hence the car industry and other industries that haven’t changed much in operations and selling propositions in the past 100 years are being forced into the 21st Century – those who make it – Great – those who don’t will give way to the new and innovative!

I love challenges – in fact, Sojo was started during challenging times – who remembers the technology shake out of 2000-2001? Our Sojo team has taken on 2009 with a vengeance and in looking for the best solutions for our clients – we know full well – happy clients translates for us to great company. We are the Toyota of our industry – providing our clients with the BEST services and solutions out there at the BEST price.

What an awesome time we live in – let’s celebrate and take it on 2009!

Brand New: Logos

Ever see redesigned logos of well-known brands and then find yourself googling them to compare the old with the new? Okay, maybe that's just me.

Anyhow, Brand New is a great design blog that focuses on corporate and brand identity work. And with some hilarious commentary to accompany.

Here are a few side-by-side looks at some of the brands they feature.






Now whether the new design fairs better than the old, well, I'll let you decide.