Tuesday, December 24, 2013

Josh Linkner: Tech Entrepreneur, Author, Innovation & Creativity Expert

Cloud Enabled Business Model Innovation (Saul Berman)

Wednesday, December 11, 2013

Kate Upton & Snoop Dogg - You Got What I Eat (Hot Pockets Mu

Wednesday, December 4, 2013

Innovation: misconceptions, tips and trends | London Business School

Tuesday, December 3, 2013

The Art of Innovation: Dimis Michaelides at TEDxGramercy

Why and how do we engage? Simran Sethi at TEDxCibeles

Internet Business Mastery | Discover the Solution for Internet Business

Tuesday, November 26, 2013

Bill Buxton presents on new innovations in advertising at AdWeek 2011

Thursday, November 21, 2013

Show Your Joe

Tuesday, November 19, 2013

Tony Robbins - Stop Kidding Yourself & Develop Your Rituals

Sir Richard Branson On Entrepreneurship

Entrepreneur Anthony Robbins & Baker Communication CEO Walter R

The Difference Between Invention & Innovation in Business

Friday, November 15, 2013

Billionaire Investing Secrets: Warren Buffett Interview with Jay- Z & Forb

The future of search: Marcus Tandler at TEDxMünchen

Thursday, November 14, 2013

Anthony Robbins - Changing Your World View

Wednesday, November 13, 2013

Guerilla Marketing innovative ideas

Tuesday, November 12, 2013

The Value of Art in this Time of Transition: Daniel Pinchbeck at TEDxC

Business Mastery Force 3: World-Class Marketing

Monday, November 11, 2013

How to Release Fear

Friday, November 8, 2013

The 7 Forces of Business Mastery -- Tony Robbins

Tuesday, November 5, 2013

Tony Robbins - What they dont teach you about FEAR

Monday, November 4, 2013

Surprising Lessons From 100 Days of Rejection: Jia Jiang at TEDxAu

Friday, November 1, 2013

7 Keys to Small Business Success: Self discipline and motivation

The Future of Design

Tony Robbins' Tips For Overcoming Your Fears

Thursday, October 31, 2013

How to Be Productive!

David Kelley: How to build your creative confidence

Wednesday, October 30, 2013

Tony Robbins & Peter Guber Talk About Success on Winning Voices

http://www.youtube.com/v/KsZOc6tvUgI?version=3&autohide=1&autohide=1&showinfo=1&feature=share&autoplay=1&attribution_tag=2h3ABEar7s8Rw03GLuDvMA

Tuesday, October 29, 2013

Kelly McGonigal: How to make stress your friend

http://www.youtube.com/v/RcGyVTAoXEU?version=3&autohide=1&autohide=1&feature=share&showinfo=1&autoplay=1&attribution_tag=8ypp15UO8nQ5W9EtcY6JJA

Monday, October 28, 2013

TEDxDoha - Taika Waititi - The Art of Creativity

Tony Robbins On How To Instantly Change Your Mental State

On Creativity: Serious vs Solemn by John Cleese

Friday, October 25, 2013

Innovative Technology & Point of Sale in Retail

Big Think EDge -- Innovation

What Sparks Business Innovation?

Thursday, October 24, 2013

Innovative Thinking

Leading Strategic Innovation and Creativity in Organizations with David ...

Wednesday, October 23, 2013

Sally Hogshead: Keynote Speaker on Innovation | Marketing | How to Fasci...

Powering Business Development through Innovative Technology & New Media

The 10 Keys to Business Development

Tuesday, October 22, 2013

Social Media Addiction: Are You At Risk?

Social Media ROI: Socialnomics

Monday, October 21, 2013

Top 20 Trends in 2013 Forecast - 2013 Trend Report from Trend Hunter

2013 Technology Trends (from CES)

Friday, October 18, 2013

Social Media & Mobile in Travel Trends

Sweden, leading the world in innovation

TEDxBerkeley - Carl Bass - The New Rules of Innovation

Thursday, October 17, 2013

What is Media Literacy?

Top 5 Social Media Marketing Predictions 2014 - Happy Marketing Club

Do you really want to be a marketer's wet dream? Vishal Gurbuxani at TEDxUCDavis

The Art of Innovation: Dimis Michaelides at TEDxGramercy

Wednesday, October 16, 2013

Technology Pioneer 2014⎪Tom Preston Werner⎪GitHub

Top 20 Trends in 2013 Forecast - 2013 Trend Report from Trend Hunter

Tony Robbins - Protect Yourself

Tony Robbins - What They Seldom Teach You in School

Tuesday, October 15, 2013

Tony Robbins' Business Mastery - How to Create Geometric Growth Now

Monday, October 14, 2013

A.Tyner Antiques

Social Intelligence and Leadership

The Five Competitive Forces That Shape Strategy

Tony Robbins - Energy For Life

Friday, October 11, 2013

‪TEDxDirigo - John Paul Caponigro - YOU'RE A LOT MORE CREATIVE THAN YOU ...

Turning Fear Into Fuel: Jonathan Fields at TEDxCMU 2010

Tuesday, October 8, 2013

The Innovators: deviantART's Angelo Sotira

The Innovators: Foursquare's Dennis Crowley

Monday, October 7, 2013

Tony's Philosophy - 3. Unlock What's Stopping You

Friday, October 4, 2013

Tony Robbins Explains How To Focus

Tony Robbins- How to follow through on your Goals! Pt1

Tony Robbins- How to follow through on your Goals! Pt1

Thursday, October 3, 2013

Change Your Story, Change Your Life!: Michael Rossney at TEDxTallaght 2012

The Art of Stress-Free Productivity: David Allen at TEDxClaremontColleges

22 Brilliant Social Media Marketing Tips

Simon Sinek: How great leaders inspire action

Wednesday, October 2, 2013

Billy Hawkes on Protecting Personal Data in the Digital Age

Trade in the Digital Age: helping small businesses think big

Dan Gilbert: The surprising science of happiness

TED 2012: Collapse of Growth. "The most important talk of the 21st centu...

TED Talks: What FACEBOOK And GOOGLE Are Hiding From The World

Tuesday, October 1, 2013

How to Know Your Life Purpose in 5 Minutes

The Myth of Average: Todd Rose at TEDxSonomaCounty

Monday, September 30, 2013

Skylar Tibbits: The emergence of "4D printing"

Sergey Brin talks about Google Glass at TED 2013

How technology moves society

Top 10 Best iPhone & iPod Touch Apps 2013

Top 8 Android APPS You Didnt Know About!

Friday, September 27, 2013

Tech News - Microsoft Corp., Erply, Facebook

Technology News - Facebook Inc., Iphone, Tim Cook.

Wednesday, September 25, 2013

Motivational and Inspirational Keynote Speaker (Business Speaker)

Amazing Fanny video new 2013. Grace people of the world! iWatch - Future...

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Tuesday, September 24, 2013

Viral Marketing

Advertising Symbiosis: The Key to Viral Videos

Monday, September 23, 2013

new mobile phones

Rippln Social Media Revolution 2013 Socialnomics

Tuesday, September 17, 2013

2013 SEO and Internet Marketing Strategies

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Monday, September 16, 2013

Google Penalties

Social Media for Businesses

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Friday, September 13, 2013

Modern Etiquette - Friending the boss on Facebook: Fun or foolish?

SEATTLE (Reuters) - Everybody likes to make a good first impression. Even more - maintain a great relationship.
For those of you who are in-person communication geniuses, keep this in mind: the game is changed on social media.
What you might convey in person, might not be appropriate typed online. Before you know it, you may have crossed that fine line to find yourself "unfriended".

How do you know when you're about to go too far with what you are planning to write or post?
This guide on social media manners will help you navigate through a few critical situations.
Friending Your Boss
This is where you must be strategic. Friending your boss on Facebook can either strengthen your relationship or get you fired in a hot second. To be safe, it's best to keep your personal and professional worlds separate.
However, if your company's culture fosters strong relational bonds - and both parties consent to the "add" - by all means click away.
Just keep this in mind: everything is visible. If your boss doesn't like what's posted, it may affect his or her judgment of you as an individual.
One controversial post can put you on the fast track to the job boards. Regulate your Facebook page, and everything is great. Post without much thought, and you're toast.
With this in mind, one social media site is completely fair game: LinkedIn. Feel free to friend your boss and anyone else you desire. After all, you're building your network.
Staying Out of Controversial Discussions
Much like a one-on-one conversation, everything you post on social media is subject to individual perception - only more so.
I say this because people only perceive your words. None of the other non-verbals - the most crucial aspect of communication - factor into the equation.
What you write will be seen and will be criticized (for your benefit or your dismay).
Discussions on subjects such as politics, religion, and abortion should be avoided, unless you put significant thought into what you say, if you really feel you must say it. In regard to these topics, voicing your opinion is the quickest way to get yourself unfriended.
Not Oversharing
Nobody likes someone who shares your dirty laundry.
What's worse? Realizing you're on the other end of the deal - and apologizing significantly.
Here's a rule of thumb when posting via social media: be conservative and always empathize. Don't over-explain a situation; get to the point with what's necessary to communicate a clear picture.
While doing this, continually think about who you include in the message. If you think they would be okay with you sharing their details to a room of fifth-graders, then go for it. Anything else, and you better think twice.
Keep your sharing ‘to the point' with careful consideration of others who may be involved, and you're good-to-go.
How to Deal With Rude Comments from Others
First things first: walk away from the computer. Take a few deep breaths and relax. The worst thing you can do is respond emotionally. After you've gathered your thoughts - respond in a productive, respectful manner.
If you can't possibly think of what to reply back, and you're fired up...there's no harm in deleting their comment and responding at a later time via their email.
How to Best Comment When People Share Major Things
This can be tough. How do you respond to someone's post regarding issues such as the death of a spouse or parent, or even the birth of a child?
Answer: with empathy.
Anything along the lines of: "Sorry for your loss"; or "Keeping you in my thoughts"; or "Please let me know if you'd like company"; or "Congratulations on the new addition to your family! I can only imagine how happy you are" goes a long way.
No need to write a novel. If you feel that desire - call them.
Best Advice of All...
For those of us who are relatively late coming to the table without the best understanding of social media manners: engage the tutorial services of a responsible person younger than 25.
(Mary M. Mitchell has written several books on the subject of etiquette, now in 11 languages, most recently "The Complete Idiot's Guide to Modern Manners Fast Track" and "Woofs to the Wise". She is the founder of executive training consultancy The Mitchell Organization (www.themitchellorganization.com). The opinions expressed are her own.)
(Editing by Paul Casciato)

The 10 Commandments of Social Media



 August 29, 2013|By Scott Kleinberg and Amy Guth | Tribune Newspapers


1.Thou shall not use the hashtag in vain. You know those photos on Instagram that have 20 hashtags attached to them? Yeah, that's too many. A general rule of thumb on any social media platform: Limit each post to one hashtag, two if absolutely necessary and never three.
2.Thou shall not steal. Use RT. Share. But never steal someone else's content and pass it off as your own. People talk, and your secret will be discovered.
3.Honor your friends. When someone you know posts great content, show them you appreciate it by sharing or retweeting or hitting that +1 button. It takes a second, and there's no higher compliment you can pay someone on social media. And while you're at it, wish them a happy birthday when Facebook alerts you.
4.Do not work on the seventh day – or whenever you have something else to do.Thanks to automated services such as Buffer and Hootsuite, you can still enjoy your free time by planning your posts on your schedule. It is best to check in on your posts just in case anything goes wrong.
5.Do not kill. Or in this case, do not delete. Let's use Twitter as an example: If you make a mistake, don't delete it. Tweet again with the correct information. Doing it this way ensures your are being as transparent as possible and no one can accuse you of hiding anything.
6.Thou shall not use snark as a default setting. Somewhere along the way, funny and sassy remarks veered into the territory of rudeness. Instead of calling rude, well, rude, we cut it some slack if it was cloaked in at-someone's-expense humor. Don't get us wrong, crazy-funny is crazy-fun, but when it's a put down, it's hurtful. Period. One helpful way to change your ways? Don't assume, and ask a question first. Still not convinced? Wait until you're the one getting the put-down-for-laughs and maybe then you'll agree.
7.Thou shall not succumb to "new, shiny object" syndrome. We're all been there. A new social media platform pops up and it's all the rage, but you just don't dig it. That's ok. Just because it's new, doesn't mean you have to love it or use it. Trust yourself, and use the tools that are right for you. That said….
8.Thou shall be open to new things. When it comes to social media, change is the only constant. Facebook will overhaul the look of its profiles, Twitter will add new features, and on and on and on. You don't have to love new designs and features, but try to have an open mind and test them and consider how you might use them before jumping in on the inevitable chorus of discontent to complain (see Commandment 6).
9.Thou shall not navel gaze. Everyone is good at something, and each one of us has some kind of issues in our lives at any given moment. And it *is* the social part of social media that make social media work. But constantly updating your statuses with "me me me, I I I" is going to get old to even your very best friend. Here's a tip: instead of talking about what is literally happening at a given moment, ask yourself, "what has my attention?" That will keep your tweets and posts more interesting, engaging and less prone to being only about yourself.
10.Thou shall regularly check and update privacy settings. Like any routine maintenance, it's important to stay on top of things to avoid bigger problems. Your social networks need the same kind of regular check-in to make sure your privacy settings are in line with how you use social media. Start on Facebook, and work your way over to Twitter, Google+ and all your other active platforms. Set aside 30 minutes to really dig through all the menus. Once you are caught up, it will be easier to make regular updates and keep things up to date.
What questions do you have about social media? Tweet them to @scottkleinberg. We might select yours for use in a future column.

Thursday, September 12, 2013

Twitter's Deb Roy on television and social media - video

Facebook's value climbs above $100bn for first time

One year on from its record low, the company closed at $41.34, bringing its value by market capitalisation to $100.6bn
Facebook
Facebook has been pushing hard on its mobile strategy. Photograph: Karen Bleier/AFP/Getty Images
Facebook bobbed above a $100bn market capitalisation for the first time on Monday, almost exactly one year since its record low.
Last week, Facebook's stock rose to $38 – its IPO value – for the first time, and on Monday it closed at $41.34, bringing the company's value by market capitalisation to $100.6bn.
Coincidentally, Monday also saw the end of a protracted court case in which Facebook will pay a $20m settlement to users who objected to their information being used as part of advertiser promotions.
Five plaintiffs who brought the case in 2011 over Facebook's "sponsored stories", which use "likes" to promote brands to other users, apparently in conflict with a Californian law which prevents advertisers using endorsements without explicit permission.
The group protested that users could not contra or opt out of the ads and were not paid for the scheme, which earned Facebook around $234m between January 2011 and August 2012, according to court documents.
Plaintiffs also complained that the scheme did not afford sufficient protections to younger users. The judge initially rejected Facebook's proposed $20m settlement, but under a revised deal Facebook will reimburse 614,000 users who responded to a notification of the class action.
It is the latest event in a series of controversies surrounding Facebook's use of consumer data for commercial ends, coming at the same time as Facebook's milestone market value.
Facebook's chief operating officer Sheryl Sandberg anticipated the surge, selling $91m worth of shares in early August, a regulatory document showed.
Facebook's transition into a publicly traded company has been extremely bumpy. It began with a much-hyped IPO, which saw little enthusiasm from chief executive Mark Zuckerberg, who attended only one prior meeting with investors.
During the flotation, the Nasdaq exchange froze three times within an hour, unable to handle the scale of interest from potential investors and from staff selling their stock; in May 2013, Nasdaq was fined $10m, the biggest ever fine of its kind, for the glitches.
Meanwhile, the investment bank Morgan Stanley, which was underwriting the IPO, bought back millions of shares to artificially inflate the price on day one.
Facebook's market value dropped 20% in its first three days, and the company then faced accusations that large investors were tipped off in advance about lower than expected earnings, breaching financial regulations.
Concerns were also raised about whether Facebook was sufficiently prepared for the shift to mobile and the impact that could have in its revenues, though the company has subsequently pushed hard on its mobile strategy.
Facebook has since launched Home, Facebook-centric mobile software, and revealed plans to allow marketers to message Facebook usersthrough their mobiles. eMarketer estimates that in 2012, Facebook already accounted for the majority of mobile display revenues in the US worth $4.27bn (£2.8bn).
• Have you read about the US government paying Facebook and other consumer web companies to compensate them for costs incurred in complying with surveillance?

Wednesday, September 11, 2013

12 Personal Habits of Successful Marketers

The marketing experts on Entrepreneur's Team Digital provide answers to your common questions about building an online presence. Got a question? Ask it in our comment section below or on Twitter using #TeamDigital. 
In this week's column, our Team Digital answers: What's one habit that you personally practice that makes you a better marketer?
Jason Falls
I have a genuine interest in people and what triggers them to want to both buy and advocate for a brand. To me, marketing is not about selling. It's about cultivating an audience of passionate friends who both do business with and for you. It's a utopian notion, but not impossible to achieve.

Jason Falls, CafePress
John Jantsch
I consider "curiosity" to be my superpower. I have to know how things work and why. It's a trait that drives my wife crazy from time to time but it also drives me to experiment, try new things, read deeply in fields unrelated to marketing and think beyond the obvious -- all of these things I believe make me a better marketer or at least allow me to provide more value to my community.

John Jantsch, Duct Tape Marketing
Jim Joseph
I'm a constant observer. I continually watch the activity of brands in the marketplace, not only to fuel my blog but to energize my creativity. After all, marketing is a spectator sport!

Jim Joseph, Cohn & Wolfe
Eric Siu
I am persistent. It's super-useful to be persistent with anything in life. You'll fail lots. You won't understand lots of things on the first try. But none of that matters because you know that if you persist, you'll get where you want to be initially.

Eric Siu, EricOSiu.com
DJ Waldow
I remind myself: Nobody dies in marketing. Marketers are not doctors. We are not in jobs where people's lives are in our hands. We are helping businesses solve problems, reduce costs and/or make more money. My advice: Have fun. Smile. Laugh. Dance. Don't take yourself too seriously. Be human. Positive energy is contagious - SPREAD IT!

DJ Waldow, Founder & CEO of Waldow Social
Karen Leland
I have absolute certainty that not every potential client is the right fit. This keeps me from spending time trying to convince someone to work with me. Instead I look for a natural fit and obvious connection. This makes for the happiest and most successful client relationships in the long run.

Karen Leland, Sterling Marketing Group
Peter Shankman
I have a deep-seeded desire to make people smile. Seriously. It's the same desire that got me branded as "Class Clown" in school and got me in trouble. But as an adult, it helps. I can figure out what a person needs, and figure out a way to get it. I'm not afraid to take the gamble - - get up at 4 a.m. to get online to bring a "cronut" to a meeting, for example, or take a client skydiving. Once you've gotten a client's trust and made them smile, doing business with them is the easy part.

Peter Shankman, shankmanhonig.com
Adam Kleinberg
I never stop learning. I've accomplished a few things: I've run an agency for 12 years; worked with some of the world's greatest brands; my company just came in second place on the West Coast for Ad Age Small Agency of the Year. You'd think I would consider myself a guy who knows what he's doing. But I don't. I walk into my office every day asking, "How could I do this better?" I take every opportunity I can to learn the answer to that question. I'm like a sponge when I meet people, trying to soak up bits of their knowledge. I read voraciously. I attend conferences. I watch people. I experiment. We live in such a rapidly changing world—the only way to constantly improve as a marketer is to seek out lessons to learn, each and every day.

Adam Kleinberg, Traction
Rick Mulready
I keep an eye on what brands outside of my own industry are doing. It's great to keep track of what our competitors are doing but breakthroughs often happen when we take a step back and look outside our own industry. This is when we often find unique inspiration and ideas for growth.

Rick Mulready, RickMulready.com
Joanna Lord
I make time to meet with startup founders. We all get super busy but I do a couple of coffees or chats a week with new founders whether in person or via email. They tend to be tackling new market problems which keeps my creative juices flowing, and their passion is contagious. When I approach a new marketing campaign or channel or challenges I try to keep in mind smart people are out there hustling to build great things and I find I push myself for the better.

Joanna Lord, BigDoor
Jayson DeMers
I take action without hesitation. I trust my gut on the right thing to when faced with any business decision, and I don't procrastinate when I know what I need to do. Without action, results can't manifest, and I've found that many people know what they need to do, but have trouble taking action on it. If you can overcome your hesitations and excuses, you'll find that you can be much more productive.

Jayson DeMers, AudienceBloom
Brian Honigman
I constantly experiment with new ideas, platforms, technologies, companies and people to see what's working or what could potentially work for the future. Applying this practice to everything I do helps to consistently push me out of my comfort zone, make me more agile and flexible to the needs of customers and partners.

Brian Honigman, BrianHonigman.com


Read more: http://www.entrepreneur.com/article/228059#ixzz2eamInoLJ

The Evolution of Fulton Innovation Wireless Charging Tech - CES 2013

Tuesday, September 10, 2013

Cat videos take over Internet, marketing world

The Art of Innovation

Friday, September 6, 2013

10 Ways to Make Your Small Business Social Media Activities Rock

Social media may have the lowest cost of entry of any marketing tool, but is not actually that easy to do well. In fact, a report by eMarketer found that small businesses are struggling to adopt social media, with only 24 percent of small firms having integrated social media in a structured way into their operations.
Knowing where to start is perhaps the number one obstacle holding many small business owners back. Knowing what to do when you get there is next.
So, whether you are new to social media or looking to go beyond using it in an ad hoc or informal way, here are 10 ways to make your small business social media activities rock.
  1. Pick the Site(s) that Works for You
Social media sites are emerging on an almost weekly basis, and it’s easy to become distracted or lost in the speed of change. So where should you focus your efforts?
Speaking at last year’s National Small Business Week social media panel, Erica Ayotte, social media manager with Constant Contact, recommends businesses start with one channel to test and nurture it. Then try to diversify: “Spend a little time each week exploring new platforms and figure out if they might be for you.” Speaking at the same event, GrowBizMedia’s Rieva Lesonsky recommends that you “find out where your customers can be found, go there first, and then spread out from there… if you run a restaurant, yes, you probably should be on Twitter, but you should really be on Yelp first.”
  1. Share Interesting and Visual Content
This is one area that really does take time. What’s interesting anyway?
Well, let’s start with the basics. If you have any news to share, and by news I mean “newsworthy” (i.e. something that impacts your customers directly) then go ahead and share it – things like holiday opening times, new offices, menu updates, charity events, etc.
Then add another tier – share quality content. Something you do well that will help you stand out in a crowd – blogs, white papers, tips, or quick “how to” videos (host them on YouTube or Hulu).  Then use social media to amplify it. Feel free to share content from others (without breaking copyright) if it is relevant to your fans. Don’t be afraid to ask people what content they want you to share!
Another tier of content should focus on telling the big picture story of your business – showcase employees, community activities, or how customers are using your product or service. This is a great opportunity to be visual and stand-out in busy newsfeeds.
Remember, give it time. It takes time to figure out what works. For example, you might think about using polls and surveys to engage with followers, but if you are still growing your network, you might not get the right results – yet. So, keep trying new things until you find a sweet spot. And don’t forget, just because people may not be interacting with you yet, that doesn’t mean they aren’t listening, so keep the faith!
For more tips read:
  1. Listen
Great content drives engagement and grows social communities, but equally important is the art of listening. Think of social media as a form of conversation – it’s a two-way dialog. If you’re not prepared to listen to what is being said to you, about you, or with you, then you simply aren’t “being social.” In addition to listening to your consumers, carve out time to listen to influencers in your business, to your competitors, and to those who can help you perfect your social media strategy (HubspotMari Smith, and Social Media Today, to name just a few).
  1. Have an Authentic Voice
Again, “be social!” Drop the corporate marketing speak; people like dealing with people. So don’t be afraid to loosen up a little and when responding to problems or complaints; sign off with your first name.
  1. Foster Fan-to-Fan Engagement
Some of the strongest social networking communities are based on supportive relationships and information sharing between fans. If you are posting interesting content, this will follow naturally as fans start to engage with others based on common interests. There are a few things you can do to encourage these relationships, many of them mentioned in this blog - listen to fans, chime in when you think you can add something, respond to comments, open the doors to shared experiences/needs, encourage fans to share photos and experiences and always communicate authentically (drop the corporate hat).
  1. Don’t Overly Automate
While there are some great free tools that can help you automate your posts, don’t overly rely on these to get you through the day – it will show. Instead, set aside some time, 2-3 slots a day to post (note that the evening is a high volume time to post and get noticed), monitor and respond to fans.
  1. Commit to Social Media
If you are truly going to succeed at social media, then you need to take it seriously and commit to it. For many small businesses, this means adopting a new paradigm. Don’t treat social media as an aside to be taken advantage of when you want to get the word out about your latest offer. Commit to a content strategy. Ensure all levels of the organization are on-board and are involved in your social media strategy. Don’t just assign daily responsibility for it to an office junior – this is the face of your business, after all, and it involves dialog with your customers (is a junior up to that?).
  1. Treat Social Media as an Arm of Your Customer Service Operations
Social media is also an essential part of your customer service strategy. If you are on Facebook or Twitter, then you need to be prepared to monitor and respond to questions and complaints. These blogs offer more advice on this topic:
  1. Don’t Forget Your Other Marketing Channels
Social media may be free, but it only works as part of a wider, integrated marketing strategy. It should never replace your website (which is the hub of all your marketing activity and the home of your online content). Email is also still important. You have a captive audience there; your message is delivered to their inboxes and allows for a deeper conversation.
  1. Measure
Don’t forget to measure the impact of your social media efforts. Use third party apps or Facebook’s Insights tool to monitor click-through rates. Compare these across posts to see if there’s a trend as to the type of content that’s popular. Measure engagement by tracking how many likes and shares your posts get (measured by Facebook as “reach”). Use this data to inform and adjust your content strategy.