Monday, January 4, 2016
Monday, August 10, 2015
Five years ago Old Spice introduced the World to this man, Isaiah Mustafa AKA the man your man could smell like. He was charming and the commercial was an instant classic! A few months later, Old Spice introduced Terry Crews, as the manly man. And now, they have come together in Old Spice's newest ad, called "and so it begins"
Posted by Sophie L. Gibson at 1:09 PM
Tuesday, July 28, 2015
Today, in 2015 Millennials make up half of the workforce and by 2020, they’ll make up 75%. Just given the sheer number of Millennials in the workforce, we’ll see lots of changes. Millennials are self-focused and at the center of their own global communications. It is vital for them to have a positive self-image while finding a sense of belonging when purchasing consumer goods. They desire self-preservation and a personal connection to a product or service. Yes, you are “right” Millennials take more selfies than other generations, labeling them the “selfie” generation seems to miss the mark, especially as it relates to their attitudes around identity and lifestyle. The number one value to this generation is happiness and they approach their futures knowing they have several options in front of them.
Marketers are disconnected when marketing to Millennials. They have misunderstood Millennials, in part, because Millennials aren’t approaching adulthood the same way that previous generations did. Why? Well, the economy for one—the milestones of adulthood (getting a job, buying a home, getting married, having kids) just aren’t as feasible for many Millennials given the ramifications of the recession. But their less-than-rosy financial situation is only part of the equation. Millennials grew up in an expanding world of choice and options for just about everything they ever needed or wanted. Because of this, they view life very differently. They don’t see just one path available to them—they see limitless possibilities to make their life their own.
Furthermore, they experience life differently! In fact everything they do is about well… “the Experience”. Buying a product or a service is all about how does it make them feel. And as a result, they are misjudged and misunderstood—called narcissists or assumed to be in a state of perpetual stunted adulthood. In reality, it’s because a lot of these aspects of adulthood aren’t as available as they were in the past and, more importantly, because they know they have a lot of alternative options for what adulthood looks like.
The Millennials is a massive generation with a population size of 76.6 million, surpassing even Baby Boomers. NOT understanding them, NOT finding ways to be relevant or engaging to them, NOT adapting to their new expectations— it’s the easiest way for a brand to fail. Brands need to stop waiting for Millennials to “grow up” and fall in line with what past generations have done. A lot of them already have; it just looks different than it did in the past. Brands and marketers , instead of waiting for one that won’t come true.
Many brands feel that connecting with Millennials is extremely difficult. But, in reality, connecting with Millennials is pretty easy. There are three key strategies that brands should keep in mind when engaging Millennials. First, understand and speak to the values that drive them – happiness, passion, diversity, sharing and discovery. Second, understand their realistic lifestyles and experiences and find ways to amplify their reality. And, finally, make sure they feel informed and involved, not just marketed to. By following these three strategies, brands will find more opportunities available to them to gain this generation’s affinity.
Let us hear from you and how we can help you target this generation. firstname.lastname@example.org
Patrick Spenner, Contributor with Forbes Magazine
Posted by Sophie L. Gibson at 11:25 AM
Wednesday, May 27, 2015
|Facebook CEO Mark Zuckerberg|
Critic reviews will now be a part of Facebook when you search for and visit pages of restaurants on the social network. The publications that are part of the program include New York Magazine, Bon Appétit, the San Francisco Chronicle, Condé Nast Travelerand Eater.
This new program is Facebook’s latest effort to get high-quality content to appear directly on Facebook rather than directing them elsewhere. Facebook has said that this kind of integration provides a better experience for customers, particularly on smartphones.
As part of the feature, Facebook will host short summaries of the publications' reviews, which will appear when people search for restaurant and also on the business pages of some restaurants. People can then click on links and be taken to the full reviews on the publishers' sites.
In addition to putting more content natively on Facebook — its native video player has also been a hit — the company has been pushing hard to embrace small businesses. COO Sheryl Sandberg recently said that there are some 30 million business pages on Facebook, and that they are trying to figure out how to make it easier for those companies to advertise to a highly targeted audience.
Restaurant reviews have been a surprisingly competitive part of the online ecosystem, particularly as companies compete for share in the mobile search market. Yahoo struck a deal with local review website Yelp in March 2014 to bolster its offerings. Google acquired Zagat for $151 million in 2011.
Restaurant reviews are only the most recent small business feature from Facebook. It recently announced that WhatsApp could soon allow businesses to contact customers on the messaging app, providing a new way to boost customers service.
Excepted from Mashable.com
Posted by Sophie L. Gibson at 10:28 AM
Tuesday, April 14, 2015
Thriving in the Now with Arianna Huffington and Eckhart Tolle
At the recent Salesforce conference in San Francisco, Arianna Huffington, co-founder and editor-in-chief of the Pulitzer-Prize winning Huffington Post and Eckhart Tolle, one of the world's leading and most beloved spiritual teachers of our time, sat down to discuss how to truly thrive in the digital age.
"Don't wait to be successful at some future point, have a successful relationship with the present moment and be fully present in whatever you are doing. That is success." Eckhart Tolle
Posted by Sophie L. Gibson at 7:34 PM