Wednesday, May 27, 2015

You can now give your favorite restaurant 5 stars on Facebook!

Facebook CEO Mark Zuckerberg
Critic reviews will now be a part of Facebook when you search for and visit pages of restaurants on the social network. The publications that are part of the program include New York Magazine, Bon Appétit, the San Francisco Chronicle, Condé Nast Travelerand Eater.
This new program is Facebook’s latest effort to get high-quality content to appear directly on Facebook rather than directing them elsewhere. Facebook has said that this kind of integration provides a better experience for customers, particularly on smartphones.
As part of the feature, Facebook will host short summaries of the publications' reviews, which will appear when people search for restaurant and also on the business pages of some restaurants. People can then click on links and be taken to the full reviews on the publishers' sites.
In addition to putting more content natively on Facebook — its native video player has also been a hit — the company has been pushing hard to embrace small businesses. COO Sheryl Sandberg recently said that there are some 30 million business pages on Facebook, and that they are trying to figure out how to make it easier for those companies to advertise to a highly targeted audience.
Restaurant reviews have been a surprisingly competitive part of the online ecosystem, particularly as companies compete for share in the mobile search market. Yahoo struck a deal with local review website Yelp in March 2014 to bolster its offerings. Google acquired Zagat for $151 million in 2011.
Restaurant reviews are only the most recent small business feature from Facebook. It recently announced that WhatsApp could soon allow businesses to contact customers on the messaging app, providing a new way to boost customers service.

Excepted from Mashable.com 

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