Approaching a project without the proper input from the right people or the intended target audience can be disastrous. Fortunately, there are a few ways to getting critical feedback before finalizing on a project or before putting a new product on the market.
SurveyMonkey.com is an excellent online source to quickly get the opinion of friends, family and consumers about almost anything. It’s faster than approaching random people to receive feedback about a particular product and it’s great if you need quick input from buddies that are half way around the world. Basically, you create a form with a few questions that pertain to your project. You can send the form to whomever you desire and the results are accessible through your account on SurveyMonkey.com.
The above image shows two new packages that are being considered for Camels’ cigarettes. They have involved the consumer by giving them the option of voting for their favorite new package design.
Many companies setup booths in public settings to perform a competitive and comparison analysis for new products. This can be achieved by taste testing if the product is food or studying how the consumer interacts with a new product can provide valuable information. Often companies compare their products to a competitor’s product with hopes that their brand will be in favor with the consumer. Tropicana probably could’ve avoided their recent failure of rebranding their juice carton, if they would have used an online survey to get the valued opinion of the consumer. Ultimately we have to please the consumer; therefore, Tropicana made the decision to return to their original juice carton design.
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