Has anyone noticed that banner ads are a lot sexier than they use to be? These mini, yet flashy animations are much more impressive than their static counterparts that were displayed back in the day. Unfortunately, flashy doesn’t necessary mean a hit. A “hit” is when the user actually selects the banner ad to view the web page.
Banner ads are key components of branding a company’s identity. Ideally, the company wants you to click the ad, visit their site and hopefully purchase something. A memorable ad may stick around unconsciously and the viewer may search for that product or service at a later time. Many people have caught on to the schemes of online freebees and the success rate of banner ads have dropped since their initial introduction. The integrity that a company upholds in the public’s eye is key to their longevity. If the product or service can’t be offered for free then maybe providing general information or a discount is more suitable.
Getting your banner on sites that has major traffic can be costly but the ROI may be worth it. Sites that are targeted more should equal more hits for your banner. There are also businesses that will post your banner ad on publisher’s web sites. A less costly route is to exchange banner space with a partner or client, which is where building relationships can finally pay-off.
Annoying as some ads may be, banner ads can be just as entertaining as a new movie preview. With applications such as Adobe Dreamweaver, Adobe Flash and Paint Shop Pro, these compressed, interactive and motion packed ads can deliver an entertaining message.
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