Monday, January 5, 2009

Arby's Hijacks Atlanta Billboards

Arby's, which is headquartered in our home city of Atlanta, has recently taken over many billboards in the city without having to pay for the expense of actually being on a billboard. How so?

By hijaking the billboards! And for their current campaign, "I'm thinking Arby's" it works pretty well.



Here is a billboard of one of Atlanta's local weather meteorologists, Dagmar Midcap, that was recently taken over by Arby's.

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