Use Twitter to your Advantage

Marketers should use Twitter to their advantage? Twitter is more than spitting out information about you or the company you represent – it’s about becoming involved in the ongoing dialogue... and staying involved. Twitter is not the place for one day or one night stands for that matter, but a place to build sincere and meaningful relationships that can last. Twitter demands lots of love and attention – in fact the very same ingredients in building any meaningful relationship.

Get to know your voice and your message well. Know that you must practice what you preach. If you tell your customers something on Twitter you have to deliver it.

You can use Twitter to:

• Expand and improve your customer service support
• Reach new customers and keep them informed on new product launches
• Get the message out about breaking news
• Create brand buzz
• Get the word out about events
• Alert customers to recent newsletters, blogs and articles
  
• Happy Tweeting!