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| Facebook CEO Mark Zuckerberg |
Critic
reviews will now be a part of Facebook when you search for and visit pages of
restaurants on the social network. The publications that are part of the
program include New York Magazine, Bon Appétit,
the San Francisco Chronicle, Condé Nast Travelerand Eater.
This
new program is Facebook’s latest effort to get high-quality content to appear
directly on Facebook rather than directing them elsewhere. Facebook has said
that this kind of integration provides a better experience for customers,
particularly on smartphones.
As
part of the feature, Facebook will host short summaries of the publications'
reviews, which will appear when people search for restaurant and also on the
business pages of some restaurants. People can then click on links and be taken
to the full reviews on the publishers' sites.
In addition to putting more
content natively on Facebook — its native video player has also been a hit —
the company has been pushing hard to embrace
small businesses. COO Sheryl Sandberg recently said that there are some 30 million business pages on Facebook, and that they are trying
to figure out how to make it easier for those companies to advertise to a
highly targeted audience.
Restaurant
reviews have been a surprisingly competitive part of the online ecosystem,
particularly as companies compete for share in the mobile search market. Yahoo
struck a deal with local review
website Yelp in March 2014 to
bolster its offerings. Google acquired
Zagat for $151 million in 2011.
Restaurant
reviews are only the most recent small business feature from Facebook. It
recently announced that WhatsApp could soon allow
businesses to contact customers on
the messaging app, providing a new way to boost customers service.
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