Stride Gum's Viral Marketing

While looking for another video on YouTube I came across this amazing video of some unknown guy dancing around the world. It peaked my interest. Who is this guy and why is he dancing (horribly) around the globe?



Well, apparently the guy's name is Matt. Matt was a tired of his job so he quit it and decided to travel instead. His signature dance got caught on film while he was on his trip and next thing you know friends were passing it around the internet. Eventually it got into the hands of Stride Gum, which is not entirely impossible in this digital age. Stride liked it so much they decided to send him on a 6 month trip through 39 countries on all 7 continents...to do his dance, of course. Matt enjoyed the 6 month trip so much he decided to ask Stride to send him on another one, only this time...he would invite all the people that wrote him emails to come out and dance with him. Stride happily obliged.

Why did Stride spend the money to send Matt on this trip and make a website about it? Well, we're talking about it now...

Stride's Gum. Check out Matt's Place.