Shall We Twitter?

You can say a lot in 140 characters or less! That’s the twitter way. Your success on twitter depends on the frequency of the updates, your tone, the content and how relevant what you say is. Be upfront about who you are and what you are trying to sell.

Your brand’s Twitter objectives should be to create as many followers as possible by having ongoing conversations and skillfully injecting your brand messages without it being very obvious. Don’t commercialize the channel as tweeters are very sensitive and can quickly respond with negative to perceived violations.

Five reasons to Twitter.

1. Twitter is Hot. Twitter can assist you with today’s trends - find out what's hot and what’s not.

2. Join the Conversation. Use Twitter to express yourself or your brands view point. Tweeting also helps you gain credibility and attract a following of believers that can help you spread your message – globally in any market possible!

3. Monitor Your Brand. By monitoring Tweets about your brand you are better able to know your customers needs, improve customer satisfaction and gather marketplace and product intelligence.

4. Satisfied Customers. Several brands have added Twitter to their customer service process with raving results – so much so that their customers are talking positively about it. They include JetBlue, Whole Foods, Dell and Starbucks to name a few. They have attracted a significant number of followers and built buzz about the responsiveness of their brand’s to service related issues.

5. Brand Promotion. Use Twitter to announce new services, new products, events, new clients, and just about any message you want to get out to the public and fast. See you on Twitter – Sojo’s Twitter