The very wealthy seem to have had it with the free for all mentally of the web and are launching their own networks. Most wealthy people are afraid to hangout on social network sites due to privacy issues or that’s what they claim and have been leaving Facebook and LinkedIn. Instead they have turned to social networking websites like Quintessentially, aSmallWorld, Squa.re and Diamond Lounge.
Some of these social networks mirror their offline counterparts with strict invite-only policies and rigorous application processes based on job title and connections. Squa.re and Quintessentially, are more lenient than most and only require an existing member to invite you.
Wealthy-consumer participation in online social networks is on the rise, according to a January survey by the Luxury Institute. 805 people were surveyed, each with a minimum gross annual income of $150,000 in 2008, of which 60% said they participate in a social network. Wealthy members in the leading social networks were 16% for MySpace, 13% for LinkedIn and 11% for Facebook.
The wealthy want to leverage the global social advantages of the web too – connecting with people of like-mind around the world from London to Dubai. So these exclusive networks offer them this very opportunity in a safe environment. They can connect online to find true love, find their next luxury yacht, similar to a Craigslist except its high-end, or find out which part of the globe has the best event for that weekend.
For those of you out there who are unhappy with the social networks that accept everyone – maybe a luxury social network is for you – let me know what you have to do to get into the club.
Please feel free to drop me a line if you happen to be a high-end social butterfly online – gibsons@sojoinc.com
Some of these social networks mirror their offline counterparts with strict invite-only policies and rigorous application processes based on job title and connections. Squa.re and Quintessentially, are more lenient than most and only require an existing member to invite you.
Wealthy-consumer participation in online social networks is on the rise, according to a January survey by the Luxury Institute. 805 people were surveyed, each with a minimum gross annual income of $150,000 in 2008, of which 60% said they participate in a social network. Wealthy members in the leading social networks were 16% for MySpace, 13% for LinkedIn and 11% for Facebook.
The wealthy want to leverage the global social advantages of the web too – connecting with people of like-mind around the world from London to Dubai. So these exclusive networks offer them this very opportunity in a safe environment. They can connect online to find true love, find their next luxury yacht, similar to a Craigslist except its high-end, or find out which part of the globe has the best event for that weekend.
For those of you out there who are unhappy with the social networks that accept everyone – maybe a luxury social network is for you – let me know what you have to do to get into the club.
Please feel free to drop me a line if you happen to be a high-end social butterfly online – gibsons@sojoinc.com
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