Thursday, October 8, 2009

Social Media and the Generation Gap


Today’s teens are aware of Twitter but are certainly not using it. Thanks to Britney Spears and Ashton Kutcher – they know what it is but are not interested in it or other micro-blogging tools – as you well know with teens this can change at any time. Instead teens are crazy about Facebook and spend a heck of a lot of time micro-blogging about their status. They constantly update their friends on what they are doing and enjoying. The primary forms of communication tools today are: text messages, video/Skype, IM, and Facebook.

As for email – I am yet to meet a teen that is hooked on email – in fact not many people under 20 use email. They use email only as a tool to respond to something related to work or to set up accounts on social media sites. As teen parents and grandparents become more involved in social media - email becomes less relevant.

Another distinct difference with teens and their parents and grandparents – is privacy. Although teens care about their privacy they do so differently than the previous generation. When their parents go out of town they have the lights set to come on and off automatically and have a friend get their mail – on the other hand teens broadcast to the world their whereabouts.

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