Even more amazing to me is Obama's campaign - aside from his policies, plans, and views, there's his marketing. As someone that works in the marketing industry, I was able to see both sides to Obama - the presidental and the marketing. He was everywhere and purposely made sure of that - MySpace, Facebook, Twitter, etc.
Even his website links to a number of social networks - Facebook, Myspace, YouTube, Flickr, Digg, Twitter, Linkedin - to name a few. His website is crisp, clean, and user-friendly and his messages, plans, and stances on issues are clear on the website. He has a section of downloadables, his website is personalized for you, and there was even a website created solely for the purpose of addressing smears.
I followed him on Twitter and got up-to-the-minute updates. Someone from his camp even updated his Twitter the moment the news was announced that he would become the president-elect. I know, I checked. :)
On top of that, Obama even purchased ad space (the first presidential candidate to ever do so) in video games such as XBox 360's "Madden 09" or "Guitar Hero."
Countless artists have rendered their creations in support such as the famous "Hope" poster.
Musicians have written and infused his speeches into their music.
And Obama's presence on YouTube is unmeasurable.
The amount of content that Obama supporters have created is simply astounding! It's no wonder Ad Age named Obama 2008's Marketer of the Year! Obama truly embraced the social networks and the viral marketing world and made it work for him instead of against him. No doubt, he set the pace and the path for the presidential candidates after him.
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