Obama’s Win Offers a New Brand for America

I expected President Elect Obama to win the elections last Tuesday night but I was unprepared for the wave of emotions that swept through me when I realized what had really just happened. I have worked in the world of marketing and technology for almost 20 years and have had the chance to work across all party lines with democrats and republicans, black and white, old and young, rich and poor and this is the first time in our history a brand has managed to speak to ALL - Globally!!

What President Obama has accomplished, no matter your affiliation, you have to admit has been profound! His win represents a new beginning for all of America and the World. It’s a break away from past ideology and way of thinking. We are back to the reason of why I followed my dreams and came to America – “The land of opportunity where anything is possible with hard work, faith and determination”.

A strong message was sent around the globe…America is the world leader, they are democratic and progressive. As Americans we cannot forget that the World is always watching us and in the last few years most people outside the U.S. from Africa to Europe saw us as “The U.S. against everyone else.” The feeling now is that America has changed with this election and the World will be a safer place for all of us that live on this globe.

Without a doubt Barack Obama's win has given Brand America the immediate boost it so badly needed. But Brand America now has some serious work to do. Let’s all roll up our sleeves as the real work starts NOW!!